Evolution of Rural Markets & Consumers, Part -2. Watch Sanjay Panigrahi

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In the second session of this discussion with Ajay Adlakha, Sanjay Panigrahi shares deep insights on Supply chain , Distribution  & Things not to do in rural...

Mahindra Tractors – Desh ke laal hain hum

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This is a visual depiction of Mahindra Tractors omnipresence in India. It is a testimony to the myriad ways in which the tractor company...

Neo Rural: A Perspective By Accidental Rural Guru watch Pradeep Kashyap

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In a candid interview with Ajay Adlakha, Pradeep Kashyap, founder, MART gives his perspective on Neo Rural, speaks on the need to make rural...

Decoding the Kulhad Economy

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In this video, Ajay Adlakha, along with Ajay Chaturvedi, author, entreprenuer  & TEDx speaker will discuss interesting aspects of Kulhad economy in rural areas...

Entrepreneurship for Livelihood in Rural India

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In this video, Ajay Adlakha, along with Puneet Vidyarthi, India Brand Leader, Case New Holland will discuss interesting aspects of livelihood in rural areas...

Local to Glocal, a Dream or Possibility? Watch Harish Bijoor

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To simplify rural marketing, watch the renowned thinker, public speaker on consumer and market insights, Harish Bijoor, Brand-Guru and founder, Harish Bijoor Consults Inc In...

Rural Marketing Strategies Post Covid decoded

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In this unique series of videos Ajay Adlakha, editor in chief Rural Marketing brings useful insights and intersting case studies on rural marketing. This...

Coca-Cola Rickshaw Ad India 2014

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The Coca Cola commercial has been shot in a rural set up to woo the rural consumers. The ad shows a rickshaw puller carries...

Dhak Dhak …Rural India….Go Watch Sanjeev Shukla

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The aspiration among rural consumers has resulted into adoption of urban lifestyle in the rural areas. Hence, it has grown the sales of small...

Fuelling E-Commerce in Rural India. Watch Rajneesh Kumar

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In a candid discussion with Ajay Adlakha, Rajneesh Kumar SVP & Chief Corporate Affairs Officer, Flipkart will discuss on consumer insights for e-commerce, communication...