In order to simplify rural marketing, we bring in the stalwart of rural marketing Prof. Chander Sabharwal. Managing Director, ISK Biosciences India, a Japanese MNC in agriculture science. Prof.Sabharwal holds over a 5-decade long professional journey in the agrochemical industry; from molecularization to product development to bringing into the farmers’ fields….

In this series of Rural Talks with Ajay Adlakha, founder and Editor-in-Chief, Rural Marketing, Chattejee talks on transforming rural healthcare through technology, role of telemedicine in rural healthcare services, healthcare communication, developing marketing strategies for FMCG, Pharma, telecom and consumer durable sectors in the rural markets along with many other related issues.

The candid discussion will help you understand the transformation taking place in healthcare service delivery through technological intervention, bringing this crucial service at the doorsteps of the beneficiary and future roadmap.

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