The paradigm shift in infrastructure, income generation, growing penetration of satellite television, mobile and internet have collectively led into a big rural transformation, leading to growing aspiration for goods and services similar to urban India. And therefore, in order to reach the last mile consumers in rural markets, it’s imperative for brands to understand the […]
Rural Talks brings second part of discussion with thought leader Mr Sanjay Panigrahi, former Chief Customer Officer, Pidilite Industries., Panigrahi has a 4-decade long professional experience of FMCG Sector, He shares deep insights on worlds largest dairy movement Amul , Distribution , Supply Chain & things not to do in rural markets, particularly for the FMCG sector. RuralMarketing.in is now on Telegram. Click here to join […]
In order to simplify rural marketing, this week we bring in a thought leader of rural markets, Sanjay Panigrahi, former Chief Customer Officer, Pidilite Industries. Began with India’s largest cooperative, Amul, Panigrahi has a 4-decade long corporate experience with a focus on rural markets, rural consumers, creating social entrepreneurship through Village Level Entrepreneurs (VLEs) which […]
