In order to simplify rural marketing, this week we bring to you India’s e-commerce giant Flipkart Group’s Senior Vice President, Rajneesh Kumar. In a candid discussion with Ajay Adlakha, Kumar will discuss on fuelling e-commerce in rural India, consumer insights for online retail, the potential rural consumer, e-commerce communication strategy for rural markets, consumer acquisition, future roadmap for digital commerce in rural India, big hits & misses, paradigm shift in rural retail and many more issues.

The candid discussion will help you understand how e-commerce is paving way in the fragmented and diverse rural markets and transforming the rural retail sector as well as changing consumer behaviour.