Month: June 2020
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Evolution of Rural Markets & Consumers, Part -2. Watch Sanjay Panigrahi
Rural Talks brings second part of discussion with thought leader Mr Sanjay Panigrahi, former Chief Customer Officer, Pidilite Industries., Panigrahi has a 4-decade long professional experience of FMCG Sector, He shares deep insights on worlds largest dairy movement Amul , Distribution , Supply Chain & things not to do in rural markets, particularly for the FMCG sector. RuralMarketing.in is now on Telegram. Click here to join…
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Evolution of Rural Markets & Consumers, Part -1. Watch Sanjay Panigrahi
In order to simplify rural marketing, this week we bring in a thought leader of rural markets, Sanjay Panigrahi, former Chief Customer Officer, Pidilite Industries. Began with India’s largest cooperative, Amul, Panigrahi has a 4-decade long corporate experience with a focus on rural markets, rural consumers, creating social entrepreneurship through Village Level Entrepreneurs (VLEs) which…
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Neo Rural: A Perspective By Accidental Rural Guru
In a candid interview with Ajay Adlakha, Pradeep Kashyap, founder, MART gives his perspective on Neo Rural, speaks on the need to make rural marketing more glamorous, how the reverse migration to rural India is going to be a landmark moment in the history along with many related issues….. Read More RuralMarketing.in is now on Telegram. Click…
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Neo Rural: A Perspective By Accidental Rural Guru watch Pradeep Kashyap
In order to simplify rural marketing, this week we bring to you the renowned father of Rural Marketing in India, Pradeep Kashyap. This great thinker who understands rural markets at a very micro level, is the founder of MART, a consultancy firm providing consultancy to the brands entering into the hinterlands. He has worked in…
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Re-strategizing Agri Input Marketing what no one is talking about. Watch Prof. Chander Sabharwal
In order to simplify rural marketing, we bring in the stalwart of rural marketing Prof. Chander Sabharwal. Managing Director, ISK Biosciences India, a Japanese MNC in agriculture science. Prof.Sabharwal holds over a 5-decade long professional journey in the agrochemical industry; from molecularization to product development to bringing into the farmers’ fields. With having deep inroads…