In order to simplify rural marketing, this week we bring in a thought leader of rural markets, Sanjay Panigrahi, former Chief Customer Officer, Pidilite Industries. Began with India’s largest cooperative, Amul, Panigrahi has a 4-decade long corporate experience with a focus on rural markets, rural consumers, creating social entrepreneurship through Village Level Entrepreneurs (VLEs) which provide B2C, G2C and G2G services at the doorsteps of rural consumers. He has handled leadership positions on sales and marketing, consumer products, services sector, FMCG, ICT along with many other business domains.

In this series of Rural Talks with Ajay Adlakha, founder and Editor-in-Chief, Rural Marketing, Panigrahi shares deep insights on rural consumerism, rural communication, social entrepreneurship, things not to do in rural markets, future strategy for FMCG industry, rural supply chain along with many other hot and burning issues related to rural markets and consumers.

The candid discussion will help you understand the 4-decade long transformations in rural markets and rural consumers from the eye of a market expert.

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