Out of the old memory box; sharing a campaign that once rocked the rural market!

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  admin / 9 years
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• 7 min read

In my entire career, there is this one campaign called “LALKAAR” that I couldn’t stop talking about though it is a decade old story. Impactful and frugal, it is the story of new product positioning exercise done by Eicher tractors. Being in this profession for so many years, I feel advertising is about reconsidering the […]