The paradigm shift in infrastructure, income generation, growing penetration of satellite television, mobile and internet have collectively led into a big rural transformation, leading to growing aspiration for goods and services similar to urban India.

And therefore, in order to reach the last mile consumers in rural markets, it’s imperative for brands to understand the rural transformation, consumer behaviour, changing lifestyle, market dynamics, digital transformation, technological disruptions among various other transformations taking place in rural India. In order to understand the deep diving into rural bandwagon, Ajay Adlakha in an exclusive interview, talks to Dinesh Dasani, Vice President-Replacement Sales, JK Tyre.

In the conversations, Dasani speaks on post COVID-19 scenario how will be the market sentiments and how should the brands deal with the situation. He is sharing many success stories, market insights, case studies and tips to build your go to market strategy among many other related issues which would help brands in targeting the last mile consumers in the rural markets.