Over the decades rural India has seen a silent revolution in the form of digitisation of communication. Today, nearly 60 percent of the rural population is equipped with mobile phones while 25 percent use internet. Is it really helping the brands to reach the rural consumers or it’s only limited to accessing entertainment? To unveil the story of digitisation in rural India, watch Ajay Adlakha in an exclusive chat with Anirban Chaudhuri, Associate Professor – Marketing, Great Lakes Institute of Management, Gurgaon