The far-flung tribal village of Chullyu in Arunachal Pradesh will soon be bustling with spinning and weaving activities with Khadi and Village Industries Commission (KVIC) set to o
Brand Stories
Intensifying the localisation of beverages as per the needs of Indian consumers, Coca-Cola India under its master brand Minute Maid, introduced two new products delivering some of the daily essenti
Best Agrolife, a leading global player in agrochemicals sector and one of India’s largest manufacturers of agro-inputs, is aiming to achieve Rs.
Amid COVID-19 pandemic which has disrupted the traditional communication channels, Netafim India, a wholly owned subsidiary of Netafim, the global leader in smart irrigation solutions has commenced
Registering a 28 percent growth, Mahindra and Mahindra’s Farm Equipment Sector (FES) has sold 24,463 tractors in domestic market in July 2020 as against 19,174 units during July 2019, the India’s l
Interviews
With a technology based infrastructure, 72 Networks aims to deliver consumer durables, including mobile phones, consumer electronics and home appliances, within 72 hours in the rural areas across India
DataMail has broken the language barrier in the Indian hinterland by making Email addresses possible in vernacular languages
Anil Menon, Head - Market Development, CLAAS Agricultural Machinery talks about their outreach programmes, preparations for climate change threat, challenges in Indian markets, their future roadmap in the country along with many other related issues...
Anuj Mehra, MD, MRHFL discusses on what are the dos and don’ts to cater to the rural markets and about the MRHFL’s customer engagement in the hinterlands...
Salil Dalal speaks on various aspects of the company’s rural marketing activities such as digitisation, innovative communication, customer engagement and many more...
Agriculture
Under the scheme, Rs. 1 lakh crore will be provided by banks and financial institutions as loans with interest subvention of 3 percent per annum and credit guarantee coverage under CGTMSE scheme for loans up to Rs. 2 crore
FACT has been manufacturing two fertiliser products NP 20:20:0:13 (Factamfos) and Ammonium Sulphate, mainly for the South Indian market
The farm-based sustainable livelihood programme by Hindustan Zinc promotes agriculture interventions to improve production and sustainability practices using farmer interest groups
Twenty containers of Ammonium Sulphate is being shipped from Cochin to Haldia port for distribution to farmers in West Bengal
There is tremendous scope for improving water use efficiency in the agriculture sector as proper water management will help overcome the water crisis
Policy
The programme is under implementation in 144 villages of the the union territories of Jammu & Kashmir and Ladakh and remaining villages in the states of Bihar, Rajasthan, Uttrakhand, Himachal Pradesh and other priority areas of Gujarat
Centre conferred National Panchayat Awards in three categories, Nanaji Deshmukh Rashtriya Gaurav Gram Sabha Purasakar, Child Friendly Gram Panchayat Award and Gram Panchayat Development Plan Purasakar
The origin–destination pairs, routes, stoppages, and frequency of the train shall be decided jointly by the Ministry of Agriculture & Farmers’ Welfare and Ministry of Railways. Indian Railways will plan to run the trains accordingly
The programme will act as a catalyst in reviving the agarbatti manufacturing in the villages and small towns and is expected to immediately generate a minimum of about 500 additional jobs
Italy is the leading manufacturer and exporter of food packaging and processing equipment, helping many companies around the world to innovate in the sector
Healthcare & Social
The execution of this order will require over 20,000 meter of fabric which will generate 9,000 additional man days for the Khadi artisans
The webinar aimed to provide opportunity to hear from seasoned business owners, entrepreneurs and experts and identify growth strategies, business opportunities and resources for their entrepreneurial ventures
ITC has spearheaded an initiative to enable the creation of an eco-system that would lead to signification livelihood generation for farmers and daily wage earners under the ambit of MGNREGA
In the aftermath of COVID-19 lockdown, a survey conducted by Human Liberty Network has revealed major challenges related to livelihood, healthcare, nutrition and basic needs in rural Bihar and Uttar Pradesh. In this first part, R&M brings in the key takeaways from Bihar
The IndiGoReach women empowerment initiative -- IndiGo Shakti -- strives to increase income generation opportunities for 1,500 women farmers in 24 villages of Kamrup and Ri-bhoj districts
