Latest Stories


    Brand Stories


      Maruti Suzuki crosses 50 lakh cumulative sales in rural markets

      Maruti Suzuki has crossed the mark of 50 lakh sales cumulatively in rural markets. With over 1,700 customised outlets in rural India, the company was first to believe in the potential of upcountry markets


      TAFE launches MF 244 puddling special tractors for AP farmers

      Tractors and Farm Equipment (TAFE) launched the Massey Ferguson 244 DI – Puddling Special tractors in the 44 hp range, for paddy cultivation in Andhra Pradesh



        Pablo Erat, Co-founder & Deputy CEO and Nitin Puri, Head, e-Marketplace Ventures, Innoterra

        “Innoterra is all set to disrupt India’s food ecosystem”

        Innoterra is a Swiss-Indian food and tech company with a strong commercial footprint in 14 countries. Its purpose is to transform the food ecosystem to sustainably provide people with safe, high-quality, healthy food products. In an exclusive interview with Mohd Mustaquim, Innoterra’s Co-founder & Deputy CEO, Pablo Erat and Nitin Puri, Head, e-Marketplace Ventures, spoke about the company’s journey, vision, operations and future plans.

        How 72 Networks revolutionises rural distribution through technology?


        With a technology based infrastructure, 72 Networks aims to deliver consumer durables, including mobile phones, consumer electronics and home appliances, within 72 hours in the rural areas across India

        Have your Email ID in your own language

        DataMail has broken the language barrier in the Indian hinterland by making Email addresses possible in vernacular languages

        CLAAS has one-stop solution for stubble burning in India: Anil Menon

        Anil Menon, Head - Market Development, CLAAS Agricultural Machinery talks about their outreach programmes, preparations for climate change threat, challenges in Indian markets, their future roadmap in the country along with many other related issues...

        What are the dos and don’ts to cater to the rural markets? Tells Anuj...

        Anuj Mehra, MD, MRHFL discusses on what are the dos and don’ts to cater to the rural markets and about the MRHFL’s customer engagement in the hinterlands...