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    IRMA organises National Milk Day with 9th Dr. Verghese Kurien Memorial...

    Institutions established by Dr. Verghese Kurien like IRMA, National Dairy Development Board and Gujarat Cooperative Milk Marketing Federation are paving the way for the transformation of rural India

    Brand Stories


      Rural markets drive FMCG growth in Q2 FY21, reports Nielsen

      Rural markets have bounced back handsomely on the back of support provided by the government as well as good agriculture, reverse migration and a lower unemployment rate, Nielsen audit data has noted


      Millet Finder: Revolution in the making

      Millet Finder will help users find over 500 products across 30 countries. Another 500 products are identified and set to be included and mapped by end of the year by the Smart Food team at ICRISAT


      Hyundai Motor India commences ‘Grameen Sanitization’ drive

      The sanitisation drive is being done around public places, sanitising the areas including sarpanch houses, schools, nursing centre, rural mandis, panchayat locations and government office



        How 72 Networks revolutionises rural distribution through technology?

        With a technology based infrastructure, 72 Networks aims to deliver consumer durables, including mobile phones, consumer electronics and home appliances, within 72 hours in the rural areas across India

        Have your Email ID in your own language

        DataMail has broken the language barrier in the Indian hinterland by making Email addresses possible in vernacular languages

        CLAAS has one-stop solution for stubble burning in India: Anil Menon

        Anil Menon, Head - Market Development, CLAAS Agricultural Machinery talks about their outreach programmes, preparations for climate change threat, challenges in Indian markets, their future roadmap in the country along with many other related issues...

        What are the dos and don’ts to cater to the rural markets? Tells Anuj...

        Anuj Mehra, MD, MRHFL discusses on what are the dos and don’ts to cater to the rural markets and about the MRHFL’s customer engagement in the hinterlands...

        What makes Pidilite Industries successful in rural markets? Salil Dalal speaks

        Salil Dalal speaks on various aspects of the company’s rural marketing activities such as digitisation, innovative communication, customer engagement and many more...