Keeping in view the Diwali festival, Khadi and Village Industries Commission (KVIC) has launched a limited edition of two-layered "Happy Diwali" printed face masks made of pure mus
Brand Stories
New Delhi: FICCI and Deloitte Touche Tohmatsu India today launched the fourth edition of their joint report called REBOOT in the annual edition of MASSMERI
Rural Marketing Association of India (RMAI), an association of rural marketing brands, agencies and professionals, announced the winners for the 11th edition of RMAI’s Flam
CLAAS India, a 100 percent subsidiary of German agri-machinery conglomerate CLAAS KGaA, virtually launched the next generation of CROP TIGER TERRA TRAC combine har
Interviews
With a technology based infrastructure, 72 Networks aims to deliver consumer durables, including mobile phones, consumer electronics and home appliances, within 72 hours in the rural areas across India
DataMail has broken the language barrier in the Indian hinterland by making Email addresses possible in vernacular languages
Anil Menon, Head - Market Development, CLAAS Agricultural Machinery talks about their outreach programmes, preparations for climate change threat, challenges in Indian markets, their future roadmap in the country along with many other related issues...
Anuj Mehra, MD, MRHFL discusses on what are the dos and don’ts to cater to the rural markets and about the MRHFL’s customer engagement in the hinterlands...
Salil Dalal speaks on various aspects of the company’s rural marketing activities such as digitisation, innovative communication, customer engagement and many more...
Agriculture
As a part of the International Day of Rural Women, Syngenta honoured women vendors at I-CLEAN Rural Haat, Bochcha in Muzaffarpur district in Bihar
APEDA chairman urged business chambers and corporates to work and develop a greater number of farmer producer organisations (FPOs), and agri-export entrepreneurs
The Jaipur based start-up will use these funds for expansion within Rajasthan and nearby states like Haryana, Madhya Pradesh, Uttar Pradesh and other northern states of India
Sikkim is already recognised as a 100 percent organic state. The aim of the JV is to provide a safer food supply chain to the consumers in India and elsewhere in the world
India's agriculture sector has achieved a remarkable performance, giving a huge value-add opportunity to the processors and farm exports
Policy
The policy is being formulated to support the development of the sector that is claimed to benefit 65 million small traders
Government’s policy support, minimum support prices, direct benefit transfers and rural development-focused budgetary allocations are expected to boost the steel demand in the rural markets
The project would improve connectivity between rural areas and urban centres in the state enabling rural communities to better access markets, employment opportunities and services
Jal Jeevan Mission aims to to provide tap water connection to every rural household of the country by 2024
Launched in 2011, NRLM seeks to reach out to all rural poor households and impact their livelihoods through universal social mobilisation
Healthcare & Social
eSanjeevani provides eHealth services through more than 6,000 doctors who man 217 online OPDs in patient to doctor telemedicine model
Established in 2017 in Kolkata, this young start-up is focussing on uplifting rural artisans by connecting artisan families across India
Initially focused on engaging start-ups with solutions in the areas of agriculture, education and healthcare, Microsoft and Accenture are now extending the programme to include start-ups with innovative solutions focussing on sustainability and skilling
The training aims to equip weavers with new and creative ideas in developing latest trending designs and with innovative weaving techniques in ethnic garment manufacturing in line with the market demands
These houses were handed over to 13 female beneficiaries from women-headed households and four male beneficiaries inclusive of a person with disability and senior citizens
