Rural Marketing Association of India (RMAI), the industry body of rural marketers, is to going to organise 11th edition of its flagship event, Flame Awards Asia 2020. The event wil
Brand Stories
As many as 3,302 complaints against misleading advertisements have been registered in 2017, 4,025 complaints in 2018 and 4,416 complaints in 2019 in the portal-Grievance Against Misleading
Khadi and Village Industries Commission’s (KVIC) venture into the e-commerce industry just two months ago is using handmade paper packaging materials from day one to prevent plasti
Pidilite Industries, a leading manufacturer of adhesives, sealants and construction chemicals in India has appointed Rajeev Vasudeva as Additional Director (Independent) on its Board effective from
Mahindra & Mahindra’s Farm Equipment Sector (FES), a part of the USD 19.4 billion Mahindra Group, recently launched its new advanced precision potato planting machinery, the new ‘PlantingMaster
Interviews
With a technology based infrastructure, 72 Networks aims to deliver consumer durables, including mobile phones, consumer electronics and home appliances, within 72 hours in the rural areas across India
DataMail has broken the language barrier in the Indian hinterland by making Email addresses possible in vernacular languages
Anil Menon, Head - Market Development, CLAAS Agricultural Machinery talks about their outreach programmes, preparations for climate change threat, challenges in Indian markets, their future roadmap in the country along with many other related issues...
Anuj Mehra, MD, MRHFL discusses on what are the dos and don’ts to cater to the rural markets and about the MRHFL’s customer engagement in the hinterlands...
Salil Dalal speaks on various aspects of the company’s rural marketing activities such as digitisation, innovative communication, customer engagement and many more...
Agriculture
In 2019-20, 390 lakh tonnes of wheat, 15 lakh metric tonnes of pulses and 18 lakh metric tonnes of oilseeds is estimated to be procured under MSP
Aquaculture in India is an important economic activity and a flourishing sector with varied resources and potentials. India ranks third in fisheries production
Taxing them at higher rates will discourage introduction of newer chemistries, leading to loss of viable newer options at the hands of the farmers
India Pulses and Grains Association will be hosting a Kharif Crop Outlook Webinar under the aegis of ‘The IPGA Knowledge Series’ at 5 pm on Friday, September 18, 2020
There is an FSSAI proposal for mandatory fortification of oil and milk, encouraging processed food manufactures to undertake fortification, training of staff on food fortification, among other measures
Policy
According to the Ministry Panchayati Raj, 20 states have made provisions of 50 percent reservation for women in Panchayati Raj Institutions
The Government of India through various ministries and departments are running four crucial programmes which are promoting women entrepreneurship in the country with a focus on rural areas
In pursuance of RBI guidelines, rolling out of banking outlets in uncovered areas is a continuous process and looked after by State Level Bankers’ Committee (SLBC), in consultation with the respective states, banks and other stakeholders
The bears 90 percent of the project cost in respect of projects sanctioned under the scheme in North-Eastern and Himalayan states, whereas for other states the Union government bears 60 percent of the cost
Since, the pandemic is still ongoing, according to the Government, it is too early to make an assessment of the impact of the pandemic on the e-commerce sector
Healthcare & Social
The training programme of sarpanches for disaster risk reduction and mainstreaming in MGNAREGA will not only help prepare for Covid-19 and other pandemics but also help with livelihoods
Coca-Cola India Foundation has supported seven water purification and dispensation units called WaterHealth Centers (WHCs) in Telangana and Andhra Pradesh
Accomplished during the pandemic challenges, the project has benefitted over 8,500 people and 1400+ households, about 93 percent of the indigenous population across the Sejgaon, Rajawat, Palwat, Talwat, Titi and Kharpai villages
The new AIIMS will serve the dual purpose of providing super speciality healthcare to the population while also help create a large pool of doctors and other health workers in this region
Around 119 Samuh Sakhis (SHGs) have been provided training for the usage of Safal Sakhi tablet. In the first phase, these tablets have been distributed at village level across Udaipur, Rajsamand, Chittorgarh, Bhilwara and Ajmer districts
