In order to promote availability of consumer products at doorsteps in rural India through local entrepreneurs and e-kirana stores, Common Services Centers under the aegis of the Mi
Brand Stories
Having dealt with unparalleled upheaval because of the Covid-19 pandemic, close to 72 percent of farmers in India, USA, France, China, Brazil, and across Africa are worried about the impact of clim
India’s one of the leading tractor manufacturing brand and No.1 exporter from the country, Sonalika Tractors outpaces industry by 2.4 times and with a new record of ever highest domestic sales of 1
Mahindra & Mahindra’s Farm Equipment Sector (FES), a part of the USD 19.4 billion Mahindra Group, today announced its tractor sales numbers for June 2020.
SATO, LIXIL Group Corporation's social business that aims to solve water, sanitation, and hygiene problems by providing affordable and easy-to-install sanitation systems to local communities around
Interviews
With a technology based infrastructure, 72 Networks aims to deliver consumer durables, including mobile phones, consumer electronics and home appliances, within 72 hours in the rural areas across India
DataMail has broken the language barrier in the Indian hinterland by making Email addresses possible in vernacular languages
Anil Menon, Head - Market Development, CLAAS Agricultural Machinery talks about their outreach programmes, preparations for climate change threat, challenges in Indian markets, their future roadmap in the country along with many other related issues...
Anuj Mehra, MD, MRHFL discusses on what are the dos and don’ts to cater to the rural markets and about the MRHFL’s customer engagement in the hinterlands...
Salil Dalal speaks on various aspects of the company’s rural marketing activities such as digitisation, innovative communication, customer engagement and many more...
Agriculture
Food processing industry provides employment to about 55 lakh people in rural areas and this sector is a ray of hope specially for those who have returned to their villages and homes during COVID-19 crisis
These Mobile Labs, loaded with latest soil testing equipment, shall be used for macro and micro nutrient analysis of soil. In addition to this, these Mobile Labs are also equipped with audio-video system to educate farmers on various agricultural topics
There is an urgent need to up the game in Indian agriculture which can both feed its own people and export to other countries, Rajesh Aggarwal, MD, Insecticides (India) writes
Agriculture sector is the only bright spot at this moment which witnessed an impressive growth of 5.9 percent in Q4 of FY20 despite nation-wide lockdown as compared to overall 3.1 percent economic growth
Larger allocation should be made in technology, farm mechanisation and research and development to ensure increased productivity and improved quality at global levels
Policy
Unorganised food processing sector comprises nearly 25 lakh units contribute to 74 percent of employment in the sector. Nearly 66 percent of these units are located in rural areas
The Abhiyaan of 125 days, will work in mission mode in 116 districts, each with a large concentration of returnee migrant workers in six states
The rural public works scheme ‘Garib Kalyan Rojgar Abhiyaan’ to empower and provide livelihood opportunities to the returnee migrant workers and rural citizens
The FPOs will provide better market linkage to small holder farmers and help them applying better agricultural practices
On draft order for banning of 27 molecules, Union Agriculture Minister said that he had taken a note of the industry’s concern and will accordingly respond to it
Healthcare & Social
ITC has spearheaded an initiative to enable the creation of an eco-system that would lead to signification livelihood generation for farmers and daily wage earners under the ambit of MGNREGA
In the aftermath of COVID-19 lockdown, a survey conducted by Human Liberty Network has revealed major challenges related to livelihood, healthcare, nutrition and basic needs in rural Bihar and Uttar Pradesh. In this first part, R&M brings in the key takeaways from Bihar
The IndiGoReach women empowerment initiative -- IndiGo Shakti -- strives to increase income generation opportunities for 1,500 women farmers in 24 villages of Kamrup and Ri-bhoj districts
On March 8, all 9,876 gram panchayats of Rajasthan organised a Gram Sabha, in which ASHAs took the lead in explaining COVID-19 modes of transmission, precautions and control measures
Under its CSR initiatives, CNH Industrial (India), in response to the COVID-19 pandemic has donated one lakh surgical masks and 50,000 100ml-bottles of hand sanitizer to various district administrations
