Centre appoints agritech companies to conduct CCEs under PMFBY

Department of Agriculture, Cooperation & Farmers’ Welfare, Government of India has recently appointed three agritech companies; Leads Connect, Agriwatch and IAR to conduct Crop Cutting Experiments (CCE) in 100 districts across India. This is a part of Government of India’s flagship crop insurance scheme, Pradhan Mantri Fasal Bima Yojana (PMFBY) under which the agencies will […]

Re-strategizing Agri Input Marketing what no one is talking about. Watch Prof. Chander Sabharwal

In order to simplify rural marketing, we bring in the stalwart of rural marketing Prof. Chander Sabharwal. Managing Director, ISK Biosciences India, a Japanese MNC in agriculture science. Prof.Sabharwal holds over a 5-decade long professional journey in the agrochemical industry; from molecularization to product development to bringing into the farmers’ fields. With having deep inroads […]