The paradigm shift in infrastructure, income generation, growing penetration of satellite television, mobile and internet have collectively led into a big rural transformation, leading to growing aspiration for goods and services similar to urban India. And therefore, in order to reach the last mile consumers in rural markets, it’s imperative for brands to understand the […]
In order to simplify rural marketing, this week we bring to you India’s e-commerce giant Flipkart Group’s Senior Vice President, Rajneesh Kumar. In a candid discussion with Ajay Adlakha, Kumar will discuss on fuelling e-commerce in rural India, consumer insights for online retail, the potential rural consumer, e-commerce communication strategy for rural markets, consumer acquisition, […]
Over the decades rural India has seen a silent revolution in the form of digitisation of communication. Today, nearly 60 percent of the rural population is equipped with mobile phones while 25 percent use internet. Is it really helping the brands to reach the rural consumers or it’s only limited to accessing entertainment? To unveil […]
