Cashless transactions: How will it affect the farmers

Discontinuing the Rs 500 and 1000 denomination notes is not going put any financial pressure on the farmers and people living in rural areas despite the major transactions happen in the mode of cash there. Eventually, the step will take them into the banking system. In order to put a check on the fake currencies, […]

Male dominant: Think twice, you might be wrong this time!

With the changing rural scenario, females are becoming the decision makers. What cause the change in behaviour pattern? Highlights Sonal Bhiwapurkar, a Rural Marketing Professional A take on rural consumer and it is always perceived that male member of the family is the decision maker. However, with the passing time, the female member of the family […]