In order to simplify rural marketing, this week we bring to you the renowned father of Rural Marketing in India, Pradeep Kashyap. This great thinker who understands rural markets at a very micro level, is the founder of MART, a consultancy firm providing consultancy to the brands entering into the hinterlands. He has worked in the corporate sector for the first 20 years and the next 20 years as a rural development and marketing advisor. He co-created Project Shakti with Hindustan Unilever. He has also pioneered the concept of ‘Inclusive Marketing’.

In a candid interview with Ajay Adlakha, Kashyap gives his perspective on Neo Rural, speaks on the need to make rural marketing more glamorous, how the reverse migration to rural India is going to be a landmark moment in the history, successful case studies, rural insights, significance of grassroot organisations in rural marketing, along with many related issues..

The candid discussion will help you understand the transformations, disruptions and new movements in rural India.