In order to simplify rural marketing, this week we bring to you the renowned father of Rural Marketing in India, Pradeep Kashyap. This great thinker who understands rural markets at a very micro level, is the founder of MART, a consultancy firm providing consultancy to the brands entering into the hinterlands. He has worked in […]
In order to simplify rural marketing, we bring in the stalwart of rural marketing Prof. Chander Sabharwal. Managing Director, ISK Biosciences India, a Japanese MNC in agriculture science. Prof.Sabharwal holds over a 5-decade long professional journey in the agrochemical industry; from molecularization to product development to bringing into the farmers’ fields. With having deep inroads […]
In order to simplify rural marketing, this week we bring to you India’s e-commerce giant Flipkart Group’s Senior Vice President, Rajneesh Kumar. In a candid discussion with Ajay Adlakha, Kumar will discuss on fuelling e-commerce in rural India, consumer insights for online retail, the potential rural consumer, e-commerce communication strategy for rural markets, consumer acquisition, […]
In a candid discussion with Ajay Adlakha, Rajneesh Kumar SVP & Chief Corporate Affairs Officer, Flipkart will discuss on consumer insights for e-commerce, communication strategy for rural markets, consumer insights and many more related issues….. Read More
To simplify rural marketing, watch the renowned thinker, public speaker on consumer and market insights, Harish Bijoor, Brand-Guru and founder, Harish Bijoor Consults Inc…..Read More
As urban demand for consumer products is low worldwide, rural markets are growing at a rapid pace than ever in India. Showcasing a growth rate of 25% more than their urban counterparts. According to recent Nielsen estimates, consumption in rural areas is growing at 1.5 times the rate in urban areas, and the consumer goods […]
In order to understand the deep diving into rural bandwagon, Ajay Adlakha in an exclusive interview, talks to Dinesh D Dasani, Vice President-Replacement Sales, JK Tyre….Read More
The aspiration among rural consumers has resulted into adoption of urban lifestyle in the rural areas. Hence, it has grown the sales of small cars, two wheelers and many other products and services in the villages. Watch an exclusive interview with Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group who has been instrumental in […]
Over the decades rural India has seen a silent revolution in the form of digitisation of communication. Today, nearly 60 percent of the rural population is equipped with mobile phones while 25 percent use internet. Is it really helping the brands to reach the rural consumers or it’s only limited to accessing entertainment? To unveil […]
Ajay Adlakha, Founder Rural Marketing along with Avinash Oza, Marketing. lead, ICICI Home Finance will bring out interesting aspects on how rural is becoming the new urban and what lies ahead in rural marketing in the times to come.
