As part of its initiative under corporate social responsibility (CSR), Canon India, one of the leaders in the imaging space, is conducting a vaccination awareness drive and setting up support camps in its adopted villages- Maheshwari in Haryana, Parivali in Mumbai), Kalyanpur in Kolkata and Annadodi in Bangalore, to help them register for vaccination. Canon India is helping the villagers with the required information on vaccination, its benefits, after-effects, and procedures. Additionally, considering the lack of access of digital resources amongst the villagers for vaccine registration, the organisation is also helping them to get registered on the government portals, in case walk-in registration is not available. Keeping in mind the misinformation surrounding the vaccines especially in small villages, Canon India aims to raise awareness in rural India and debunk all myths related to Covid-19 vaccinations and encourage them to book their slot.
Apart from volunteers taking individual sessions with villagers at their homes, village authorities and leaders are also supporting the drive by circulating the right information and encouraging the residents to learn about the vaccination process. Within a week of the awareness drive, the organisation has helped over 1000 people with vaccination regarding procedures and get them registered on portals.
Highlighting the initiative, Manabu Yamazaki, President & CEO, Canon India said, “At Canon India, the safety and well-being of our people continue to be a top priority and this includes our employees, their families and also our extended families from our adopted villages. In line with our corporate philosophy of ‘Kyosei’, which is at the heart of Canon India’s CSR endeavours, we consider it our responsibility to empower our adopted communities in their fight against Covid-19 in whatever ways we can.”
“With the ongoing vaccination drive in the country, our volunteers are working round-the-clock to bring in a behavioural change and increase uptake of vaccine in these villages. We expect this awareness to create a ripple effect and increase to larger communities and have more people understand the criticality of Covid-19 vaccination. I am proud to see that within a week, we have been successful in mobilising over 1000 people through this initiative,” Yamazaki added.
Last year, Canon India had commenced its COVID-19 relief efforts by donating essential ration kits to over 12,500 beneficiaries including the daily wagers and below poverty line (BPL) families in its adopted villages and sanitation items to children from its SOS Children’s Village Family homes. Along with distributing essentials such as surgical masks, sanitisers, liquid soap, and home and surrounding cleansing items, informative and awareness sessions were also conducted for the children of SOS Children’s Villages in Faridabad and Hyderabad. They also provided over 732 PPE kits for healthcare workers of the country to safeguard the paramedical staff and to the government hospitals near its adopted villages in Mumbai, Haryana, and Bengaluru, ensuring the safety of health workers involved.
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