Amazon India has signed a memorandum of understanding (MoU) with Karnataka State Rural Livelihood Promotion Society (KSRLPS) to support the growth of women entrepreneurs across the state. Through this association, Amazon India will launch Sanjeevini-KSRLPS on its marketplace and also extend the benefits of the ‘Saheli’ programme to train and empower thousands of rural women entrepreneurs from the state to come online and access a wider market for their products. This association will help bring in the regional selection and unique products from categories like grocery, home and fashion accessories made by over 30,000 rural women entrepreneurs and self-help groups (SHGs) associated with Sanjeevini-KSRLPS online and make them available to millions of Amazon customers across India.
Amazon’s Saheli programme offers extensive training and skill development workshops for its partners to help women entrepreneurs associated with them understand the nuances of online selling and develop skills and capabilities necessary to grow their business on Amazon.in. These training workshops comprise sessions on the listing of products, imaging and cataloguing, packaging and shipping, inventory and account management, customer servicing and offer other attractive benefits to sellers in the Saheli programme including assisted onboarding and mentorship programmes at no additional cost.
Speaking during singing the MoU, CN Ashwath Narayan, Minister of Skill Development, Entrepreneurship and Livelihood, Government of Karnataka said, “One of the key priorities of our government is to establish a flourishing ecosystem for women entrepreneurs of Karnataka, especially from rural areas and I would like to commend Amazon for their efforts and initiatives in this area. Our association with Amazon will give wings to the dreams of women entrepreneurs from Karnataka and support our capacity building initiatives for women entrepreneurs.”
Highlighting the partnership, Sumit Sahay, Director, Selling Partner Services, Amazon India said, “This association with the Karnataka government is aligned with our commitment to digitally enable 10 million MSMEs by 2025. We will work with KSRLPS to bring the benefits of e-commerce to thousands of women entrepreneurs and SHGs across the state and help them kickstart their journey as digital entrepreneurs. We are confident that access to a comprehensive suite of services and support from our Saheli programme will help these entrepreneurs realise their true potential.”
Launched in 2017, Amazon Saheli is a programme that enables women entrepreneurs to become successful sellers on Amazon.in. Today, Amazon Saheli works with over 60 partners such as National Urban Livelihood Mission, SEWA, Read India among others with a reach of 10,00,000 women entrepreneurs. Currently, the Saheli programme includes women entrepreneurs like women small business owners, housewives, domestic helpers and artisans. The programme offers over one lakh women made products across multiple categories such as apparel, jewellery, groceries, home décor, beauty and books.
Karnataka State Rural Livelihood Mission
Karnataka State Rural Livelihood Mission (KSRLM), registered under The Karnataka Societies Registration Act, 1960, is an autonomous implementing agency of National Rural Livelihoods Mission (NRLM). KSRLM aims at eradication of rural poverty by building sustainable institutions for the poor and ultimately leading them to sustainable livelihoods. KSRLPS aims to put in place a dedicated and sensitive support structure from the national level to the sub-district level which will focus on the poor, build and sustain their organisations at different levels. This will provide the poor a platform for collective action based on self-help and mutual cooperation, build linkages with mainstream institutions, including banks and government departments to address various dimensions of poverty. Further KSRLPS is entrusted with the implementation of all livelihood, skill development and entrepreneurship-related programmes and projects of both Government of India and Government of Karnataka.
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