Category: Videos
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Entrepreneurship for Livelihood in Rural India #3
In this video, Ajay Adlakha, along with Puneet Vidyarthi, India Brand Leader, Case New Holland will discuss interesting aspects of livelihood in rural areas and new initiatives taken by the government to increase employment opportunities.
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Deep Dive into Rural Bandwagon. Watch Dinesh D Dasani
The paradigm shift in infrastructure, income generation, growing penetration of satellite television, mobile and internet have collectively led into a big rural transformation, leading to growing aspiration for goods and services similar to urban India. And therefore, in order to reach the last mile consumers in rural markets, it’s imperative for brands to understand the…
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Transforming Rural Health Through Technology. Watch Sougat Chaterjee
In order to simplify rural marketing, we bring in the stalwart of rural marketing Prof. Chander Sabharwal. Managing Director, ISK Biosciences India, a Japanese MNC in agriculture science. Prof.Sabharwal holds over a 5-decade long professional journey in the agrochemical industry; from molecularization to product development to bringing into the farmers’ fields…. In this series of…
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Transforming Rural Health Through Technology. Watch Sougat Chaterjee
In order to simplify rural marketing, in this weeks’ discussion, we bring in Sougat Chatterjee, CEO – Preventive Healthcare, Apollo Hospitals Enterprise. Chatterjee, a thinker, has over two decades of professional experience in FMCG, consumer goods and healthcare service delivery, particularly in rural and tier-3 markets. In this series of Rural Talks with Ajay…
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Evolution of Rural Markets & Consumers, Part -2. Watch Sanjay Panigrahi
Rural Talks brings second part of discussion with thought leader Mr Sanjay Panigrahi, former Chief Customer Officer, Pidilite Industries., Panigrahi has a 4-decade long professional experience of FMCG Sector, He shares deep insights on worlds largest dairy movement Amul , Distribution , Supply Chain & things not to do in rural markets, particularly for the FMCG sector. RuralMarketing.in is now on Telegram. Click here to join…
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Evolution of Rural Markets & Consumers, Part -1. Watch Sanjay Panigrahi
In order to simplify rural marketing, this week we bring in a thought leader of rural markets, Sanjay Panigrahi, former Chief Customer Officer, Pidilite Industries. Began with India’s largest cooperative, Amul, Panigrahi has a 4-decade long corporate experience with a focus on rural markets, rural consumers, creating social entrepreneurship through Village Level Entrepreneurs (VLEs) which…
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Neo Rural: A Perspective By Accidental Rural Guru watch Pradeep Kashyap
In order to simplify rural marketing, this week we bring to you the renowned father of Rural Marketing in India, Pradeep Kashyap. This great thinker who understands rural markets at a very micro level, is the founder of MART, a consultancy firm providing consultancy to the brands entering into the hinterlands. He has worked in…
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Re-strategizing Agri Input Marketing what no one is talking about. Watch Prof. Chander Sabharwal
In order to simplify rural marketing, we bring in the stalwart of rural marketing Prof. Chander Sabharwal. Managing Director, ISK Biosciences India, a Japanese MNC in agriculture science. Prof.Sabharwal holds over a 5-decade long professional journey in the agrochemical industry; from molecularization to product development to bringing into the farmers’ fields. With having deep inroads…
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Fuelling E-Commerce in Rural India. Watch Rajneesh Kumar
In order to simplify rural marketing, this week we bring to you India’s e-commerce giant Flipkart Group’s Senior Vice President, Rajneesh Kumar. In a candid discussion with Ajay Adlakha, Kumar will discuss on fuelling e-commerce in rural India, consumer insights for online retail, the potential rural consumer, e-commerce communication strategy for rural markets, consumer acquisition,…
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Dhak Dhak …Rural India….Go Watch Sanjeev Shukla
The aspiration among rural consumers has resulted into adoption of urban lifestyle in the rural areas. Hence, it has grown the sales of small cars, two wheelers and many other products and services in the villages. Watch an exclusive interview with Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group who has been instrumental in…