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Welcome back. Hi! I am Ajay Adlakha, Editor-in-Chief of Rural Marketing business portal, and if you have been following my blogs and videos you already know how close my mission is to my heart on simplifying rural marketing for the marketers. Right now, I am doing a six part series on The Great Indian Rural…

Real life heroes often remain unsung as they don’t get the recognition and praise for their extraordinary work. But it doesn’t bother them at all. They simply keep on working despite the adversities.  Here, we are going to talk about one such real-life hero who invented something that sounds very normal but is a great…

The information and communication technology has become evident for better agricultural practices. These technologies can be the game changer for the farmers. AJAY ADLAKHA, Editor-in-Chief, Rural & Marketing highlights the possibilities of these technologies in agriculture sector. To reduce the cost of cultivation and increase farmers’ income while better utilisation of natural resources, various types…

Discontinuing the Rs 500 and 1000 denomination notes is not going put any financial pressure on the farmers and people living in rural areas despite the major transactions happen in the mode of cash there. Eventually, the step will take them into the banking system. In order to put a check on the fake currencies,…

With the changing rural scenario, females are becoming the decision makers. What cause the change in behaviour pattern? Highlights Sonal Bhiwapurkar, a Rural Marketing Professional A take on rural consumer and it is always perceived that male member of the family is the decision maker. However, with the passing time, the female member of the family…

Rural markets offer great opportunities to marketers and the sector is rapidly turning into a preferred destination for many big brands. The sector presents an opportunity of potentially adding $1.8 trillion to the Indian economy. However, while designing the rural marketing strategy, marketers need to know the pulse of this highly-aspired segment that resides in…

In my entire career, there is this one campaign called “LALKAAR” that I couldn’t stop talking about though it is a decade old story. Impactful and frugal, it is the story of new product positioning exercise done by Eicher tractors. Being in this profession for so many years, I feel advertising is about reconsidering the…