Blog - Rural Marketing

September 24, 2025

# Tags

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Agarbatti Making

Agri Input

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amul

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Technological Disruptions

Technology

Village Industries

01
Apr

8 technologies that can change agriculture in 2017

admin / 8 years
0
4 min read

The information and communication technology has become evident for better agricultural practices. These technologies can be the game changer for the farmers. AJAY ADLAKHA, Editor-in-Chief, Rural & Marketing highlights the possibilities of these technologies in agriculture sector. To reduce the cost of cultivation and increase farmers’ income while better utilisation of natural resources, various types […]

11
Sep

Cashless transactions: How will it affect the farmers

admin / 9 years
0
4 min read

Discontinuing the Rs 500 and 1000 denomination notes is not going put any financial pressure on the farmers and people living in rural areas despite the major transactions happen in the mode of cash there. Eventually, the step will take them into the banking system. In order to put a check on the fake currencies, […]

04
Sep

Male dominant: Think twice, you might be wrong this time!

admin / 9 years
0
4 min read

With the changing rural scenario, females are becoming the decision makers. What cause the change in behaviour pattern? Highlights Sonal Bhiwapurkar, a Rural Marketing Professional A take on rural consumer and it is always perceived that male member of the family is the decision maker. However, with the passing time, the female member of the family […]

05
Jun

13 marketing strategies for corporates to succeed in rural India

admin / 9 years
0
5 min read

Rural markets offer great opportunities to marketers and the sector is rapidly turning into a preferred destination for many big brands. The sector presents an opportunity of potentially adding $1.8 trillion to the Indian economy. However, while designing the rural marketing strategy, marketers need to know the pulse of this highly-aspired segment that resides in […]

04
Sep

Out of the old memory box; sharing a campaign that once rocked the rural market!

admin / 10 years
0
7 min read

In my entire career, there is this one campaign called “LALKAAR” that I couldn’t stop talking about though it is a decade old story. Impactful and frugal, it is the story of new product positioning exercise done by Eicher tractors. Being in this profession for so many years, I feel advertising is about reconsidering the […]

13
May

Oxigen Raju Bhaiyya – Animated film

admin / 10 years
0
1 min read

13
May

Oxigen Raju Bhaiyya – Animated film

admin / 10 years
0
1 min read

The animated video showing the fictional ‘Raju Bhaiyya’ that does all his work within seconds with his phone and uses Oxigen Money transferring

13
May

Mahindra Tractors – Desh ke laal hain hum

admin / 10 years
0
1 min read

13
May

Castrol CRB Prima Ad Film

admin / 10 years
0
1 min read

This video is a rural advertisement shot for Castrol CRB Prima Tractor Oil. It was a super-hit in the rural markets. It speaks about the long-life and increased performance of tractors upon usage

13
May

Lifebuoy Jump Pump Music Video

admin / 10 years
0
1 min read

Entrepreneurship for Livelihood in...

Police Supports Peaceful Protestors...

Rural Marketing Business Wrap,...

Deep Dive into Rural...

Marketing Weekly Wrap; Week#16

Marketing Weekly Wrap; Week#15

8 technologies that can change agriculture in 2017

Cashless transactions: How will it affect the farmers

Male dominant: Think twice, you might be wrong this time!

13 marketing strategies for corporates to succeed in rural India

Out of the old memory box; sharing a campaign that once rocked the rural market!

Oxigen Raju Bhaiyya – Animated film

Oxigen Raju Bhaiyya – Animated film

Mahindra Tractors – Desh ke laal hain hum

Castrol CRB Prima Ad Film

Lifebuoy Jump Pump Music Video

Entrepreneurship for Livelihood in Rural India.

Police Supports Peaceful Protestors in Los.

Rural Marketing Business Wrap, Week#1

Deep Dive into Rural Bandwagon. Watch.

Entrepreneurship for Livelihood in.

Police Supports Peaceful Protestors.

Rural Marketing Business Wrap,.