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Local to Glocal, a Dream or Possibility? Watch Harish Bijoor

To simplify rural marketing, watch the renowned thinker, public speaker on consumer and market insights, Harish Bijoor, Brand-Guru and founder, Harish Bijoor Consults Inc

In order to simplify rural marketing, this week we bring to you the renowned thinker, public speaker on consumer and market insights, Harish Bijoor, Brand-Guru and founder, Harish Bijoor Consults Inc. Bijoor has spent his career across the segments of FMCG, Telecom and consumer durables. He is considered a marketing practitioner and thinker who is ahead of the consumer thinking curve. He is a public speaker who speaks to corporate audiences across the globe in the realm of motivation, people-management issues, and brands.

In an exclusive interview with Ajay Adlakha, Bijoor speaks on emerging dynamics of rural markets, consumer behaviour, local prides, what Local to Glocal means for India’s rural markets, Globalisation, the fragmentation and diverse nature of rural India, the critical role of Gen X and women, technological disruptions in rural marketing, prominent success stories and case studies along with many eye-opening illustrations for the marketers and budding entrepreneurs.

The candid discussion will help you understand the fragmented and diverse rural markets which have always been a mysterious path for the brands.