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Evolution of Rural Markets & Consumers, Part -2. Watch Sanjay Panigrahi

In the second session of this discussion with Ajay Adlakha, Sanjay Panigrahi shares deep insights on Supply chain , Distribution  & Things not to do in rural markets,

Rural Talks brings  second part of discussion with  thought leader Mr Sanjay Panigrahi, former Chief Customer Officer, Pidilite Industries., Panigrahi has a 4-decade long professional experience of FMCG Sector,  He shares deep insights on worlds largest dairy movement Amul , Distribution , Supply Chain & things not to do in rural markets, particularly for the FMCG sector.

Dhak Dhak …Rural India….Go Watch Sanjeev Shukla

The aspiration among rural consumers has resulted into adoption of urban lifestyle in the rural areas. Hence, it has grown the sales of small cars, two wheelers and many other products and services in the villages. Watch an exclusive interview with Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group who has been instrumental in growing sales of motorcycles in rural markets in his previous organisation which witnessed 55% of its sales from the hinterlands. Currently, he is serving a leading financial services company which has larger footprints in the rural areas.