Amidst COVID-19 lockdown and growing pandemic, global food value chains stand disrupted across al
In order to simplify rural marketing, we bring in the stalwart of rural marketing Prof. Chander Sabharwal. Managing Director, ISK Biosciences India, a Japanese MNC in agriculture science. Prof.Sabharwal holds over a 5-decade long professional journey in the agrochemical industry; from molecularization to product development to bringing into the farmers’ fields. With having deep inroads in India’s rural markets, Prof. Sabharwal has also been teaching the young minds and future marketeers at Institute of Management Technology, Ghaziabad and Amity Business School.
Amid COVID-10 pandemic, farmers and rural entrepreneurs are finding it hard to sell their product
In order to understand the deep diving into rural bandwagon, Ajay Adlakha in an exclusive interview, talks to Dinesh D Dasani, Vice President-Replacement Sales, JK Tyre.