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Dhak Dhak …Rural India….Go Watch Sanjeev Shukla

The aspiration among rural consumers has resulted into adoption of urban lifestyle in the rural areas. Hence, it has grown the sales of small cars, two wheelers and many other products and services in the villages. Watch an exclusive interview with Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group who has been instrumental in growing sales of motorcycles in rural markets in his previous organisation which witnessed 55% of its sales from the hinterlands. Currently, he is serving a leading financial services company which has larger footprints in the rural areas.

Is Rural Digital India a Myth or Reality? Watch Anirban Chaudhuri

Over the decades rural India has seen a silent revolution in the form of digitisation of communication. Today, nearly 60 percent of the rural population is equipped with mobile phones while 25 percent use internet. Is it really helping the brands to reach the rural consumers or it’s only limited to accessing entertainment? To unveil the story of digitisation in rural India, watch Ajay Adlakha in an exclusive chat with Anirban Chaudhuri, Associate Professor – Marketing, Great Lakes Institute of Management, Gurgaon