In order to simplify rural marketing, we bring in the stalwart of rural marketing Prof. Chander Sabharwal. Managing Director, ISK Biosciences India, a Japanese MNC in agriculture science. Prof.Sabharwal holds over a 5-decade long professional journey in the agrochemical industry; from molecularization to product development to bringing into the farmers’ fields. With having deep inroads in India’s rural markets, Prof. Sabharwal has also been teaching the young minds and future marketeers at Institute of Management Technology, Ghaziabad and Amity Business School.
Noting that the recent ban on 27 technical grade pesticides was based on the ‘arbitrary’ review p
The recent gazette notification issued by the Ministry of Agriculture and Farmers Welfare, Govern