In order to empower rural women through community participation to create an environment in which they realise their full potential, Cabinet Committee on Economic Affairs (CCEA) chaired by Prime Minister Narendra Modi, on Wednesday, has given approval to a new scheme, ‘Pradhan Mantri Mahila Shakti Kendra’. Expansion under Beti Bachao Beti Padhao (BBBP) has also been approved based on the successful implementation in 161 districts.
The new scheme ‘Pradhan Mantri Mahila Shakti Kendra’ (PMMSK) is envisaged to work at various levels. While, National level (domain based knowledge support) and State level (State Resource Centre for Women) structures will provide technical support to the respective government on issues related to women, the district and block level centres will provide support to PMMSK and also give a foothold to BBBP in 640 districts to be covered in a phased manner.
Community engagement through student volunteers is envisioned in 115 most backward districts as part of the PMMSK block level initiatives. Student volunteers will play an instrumental role in awareness generation regarding various important government schemes and programmes as well as social issues. More than 300,000 student volunteers from local colleges will be engaged in this process, while association with National Service Scheme (NSS) and (NCC) cadre students will also be an option for contributing to nation building as responsible citizens. This will provide an opportunity to student volunteers to participate in the development process by bringing change in their own communities and ensuring that women are not left behind and are equal partners in India’s progress.
Expansion and intensification of efforts have also been approved for Beti Bachao Beti Padhao (BBBP) through sustained nation-wide Advocacy and Media Campaign in 640 districts and focused multi-sectoral action in selected 405 districts.