Naario, a woman-led food startup that offers natural and organic products, has started a women empowerment campaign “Badloge tabhi toh Badloge – The world changes when you change” with a mission to provide entrepreneurial support for women home-makers thereby making a difference to the society.
Naario has launched this campaign to take a giant step towards changing the prevalent norms. With the aim of giving back to society, the campaign will motivate and support hundreds of home-makers.
Anamika Pandey, Founder, Naario said, “Naario is women-owned and women-led, providing opportunities to women across India. We enable women to stitch together their creative talents and their desire for financial independence. At Naario, we not only democratise making good food but also give an opportunity to each and every woman to create their own identity. We just started addressing these things more tangibly. We want to empower any and every woman who touches base with Naario in any way – as a consumer, as a partner, pioneer, as a part of our loving community.”
Through this campaign, Naario wishes to show everyone scars, stories, souls that are real and ones that every woman can relate to. The women who’ve been a part of Naario have seen small and big changes in their lives- something as simple as being able to travel alone to being able to afford flight tickets for their entire family.
Naario is trying to give women, the freedom of choice. To not just choose good food for themselves and their family but also make well-rounded decisions for themselves.
Naario’s products are pioneered by homemakers. Tastes like home-made and made by homemakers. Behind each product is a story of a homemaker, their perfected recipe, and ambition to shine through Naario. The products range from breakfast cereal to beverages to condiments. Every product is pioneered by a different woman/ homemaker with no chemicals, no preservatives, just healthy and tasty food. Currently, they have seven products to offer which consist of all-rounder Garam masala, Lucknowi masala, 9 in 1 Flour Mix, Jaggery powder with Chai Masala, Filter Coffee decoction and Classic Muesli. In just 6 months, the company has enrolled 70+ women partners and successfully fulfilled more than 5,000 orders.
Read more: Innoterra partners with AEGF to enable transformation of 500,000 farmers
RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.