Interventions

With 18.6% growth, Sonalika Tractors beats COVID-19 lockdown blues

Sonalika Tractors rolled out a host of initiatives to strengthen its bond and trust with its channel partners, customers and community

With 18.6% growth, Sonalika Tractors beats COVID-19 lockdown blues

Beating the blues of COVID-19 lockdown, India’s one of the leading tractor manufacturing company, Sonalika Tractors registered 18.6 percent growth with sale of 9177 tractors in domestic as well as overseas market in May 2020 as compared to 7737 tractors in May 2019. The company has strengthened its No.1 tractor exports position from India by registering 25 percent growth with exports of 1537 tractors in May’20.

Highlighting the performance, Raman Mittal, Executive Director, Sonalika Group, said, “We have registered healthy overall growth of 18.6 percent in May’20, with 9177 tractors sale, despite the challenging situation. We rolled out a host of initiatives to strengthen our bond and trust with our channel partners, customers and community. Among the lot, to mention few – industry’s first online disbursal of incentives for dealer sales team, extension of warranty and renewal period, service and spare parts availability with standby tractor for customers along with many other initiatives. We were the first tractor brand to have got the plant operational.”

 
Key Highlights

  • Overall growth registered 18.6 percent (9177 tractors sold) in May’20
  • Plant operations reached 85 percent in week 4 May’20. Expecting 100 percent operational by June’20
  • Expecting to surpass May’20 growth in June’20
  • Overall Q1 FY’21 volume expected to surpass last year
  • No.1 brand in the world from India, records 25 percent exports growth in May’20

 
“For the farmers, the real currency is their crops. Tractors play a very important role in the farmer’s life to enhance his productivity from the given set of his land. Farmers are majorly oriented towards application based farming like puddling, mulching, baler application, orchards, horticulture etc. Paddy being the major Kharif crop, we are seeing a demand rise for customised tractors which will be able to address these specialised needs. Along with the demand for tractors, the demand for specialised implements is also expected to go up,” Mittal further said.
 
“Sikander series now contributes to 75-80 percent in entire Sonalika portfolio, that too within two years of its launch. We are a leading brand in more than 50 HP segment and now are targeting to achieve leadership position in more than 40HP segment as well, with the launch of 4 new next-gen series tractors viz. Tiger (Designed in Europe), Sikander DLX (10 Deluxe features), Mahabali (Puddling special for Telengana) and Chhatrapati (for Maharashtra). These new tractors are the 1st of its kind in India which will offer customisation that will address the local needs of farmers. These new tractors are expected to contribute 20-25 percent of volumes in our overall sales.,” Mittal added.

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