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Vodafone Idea ramps up retail network in rural markets

A significant number of customers in rural India still prefer the convenience and familiarity of face-to-face services provided through the physical store format
Vodafone Idea ramps up retail network in rural markets
Vodafone Idea ramps up retail network in rural markets (Representational image: Shutterstock)

Vodafone Idea (VIL) has launched 300 new-format “Vi Shops” around Maharashtra, Tamil Nadu, Kerala, West Bengal, and UP West in an effort to increase its retail footprint in the rural market. And in the upcoming months, it intends to further expand its presence in other rural areas.

According to a VIL statement, “Vi has put out 300 new format ‘Vi Shops’ across numerous semi-rural areas in Maharashtra, Tamil Nadu, Kerala, West Bengal, and UP West to strengthen its retail network at the local level.”

Customers will have access to quick, in-person assistance as well as a variety of unique products and offerings in Indapur, Maharashtra; Hapur, Western UP; Basirhat, West Bengal; Usilampatti, Tamil Nadu; Payyoli in Kerala, and hundreds of other similar cities.

The telecom player pointed out that local customers will have a consistent experience at Vi Shops in tier 3 towns, allowing for prompt assistance and support.

According to the statement, “Vi Shops will provide the full range of Vi prepaid products and services and allow less tech-savvy users to utilise Vi’s services over the counter, improving the customer experience and increasing engagement.”

With a variety of offerings that have been carefully curated through collaborations with subject-matter experts in fields like jobs and skilling, government exam preparation, and English language proficiency, among others, the company hopes to increase connection with rural customers.

“A significant number of customers in rural India still prefer the convenience and familiarity of face-to-face services provided through the physical store format,” said, Abhijit Kishore, Chief Operating Officer of Vodafone Idea.

“Furthermore, India’s increase in mobile internet usage has been driven by rural areas. Through our Vi Shop concept, which will allow millions more Indians to connect digitally for a better future, we are rethinking our rural retail strategy to meet this demand, “Kishore added.

Read more: Coca-Cola India scales up distribution network in rural markets for the non-summer season

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