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Vocal for Local: Khadi India hosts exhibition and fashion show at NIFT Gandhinagar

The fashion show was attended by prominent designers, professionals of the fashion business, students, and khadi organisations
Vocal for Local: Khadi India hosts exhibition and fashion show at NIFT Gandhinagar
Khadi India hosts exhibition and fashion show at NIFT Gandhinagar

In order to reach out to the young audience and global market and to popularise khadi as a fabric and showcase its use for traditional and contemporary clothes, Khadi and Village Industries Commission (KVIC) hosted a fashion show, named ‘Aheli Khadi’ and an exhibition at NIFT Gandhinagar on Sunday.

Khadi has been a symbol of India’s Swadeshi movement run by the father of the nation Mahatma Gandhi in order to make people self-reliant and lower the dependence on British goods. It has led the way in proving its durability as a fabric that is both empowering the small-scale artisans in remote rural areas while modern in its application. As it can be used to create both traditional and modern apparel, Khadi has become popular among the younger generation. The main draw of the fashion show was ‘Swadha’ an article of clothing for yoga, created by a NIFT (National Institute of Fashion Technology) designer.

A cloth “Aheli,” was displayed on the ramp and sourced from khadi institutions to cater to consumers of all generations, was another highlight of the fashion show. Six diverse collections of clothing and sarees, including ethnic, fusion, western, and casual styles, were created by NIFT designers. The magnificent khadi has been given value by hand block printing, hand embroidery, and stitch details. In order to position Khadi as a global brand, home linen collections were created using Khadi fabrics in a variety of weights and weaves. Students from NIFT created and performed and presented the show using themselves as models by walking up the ramp.

Speaking on the occasion, Manoj Goel, Chairman, Khadi and Village Industries Commission said, “We are working on taking Khadi worldwide. KVIC wants to encourage the use of khadi as an environmentally sustainable fabric to replace non-biodegradable unsustainable products in the home and garment sectors. Its goal is to promote and pitch khadi at a relatable, high design level.”

The fashion show was attended by prominent designers, professionals of the fashion business, students, and khadi organisations.

Read more Project Shakti: Enhancing livelihoods through micro-entrepreneurship

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