rural
CSR

Vi Foundation’s financial literacy program touches 1 Cr people in remote areas

The financial literacy programme is being undertaken in 45 districts of 19 states. It has already touched one crore Indians – more than half of them being women
Vi Foundation’s financial literacy program touches 1 Cr people in remote areas
Vi Foundation’s financial literacy program touches 1 Cr people in remote areas

As part of the Government of India’s larger ‘financial inclusion’ vision, leading telecom operator, Vi has been driving the ‘Jaadu Ginni Ka’ financial literacy programme through its CSR arm – Vodafone Idea Foundation, in association with Learning Links Foundation, and supported by CSC e-Governance Services.

The programme on financial literacy ‘Jaadu Ginni Ka’ is being undertaken in 45 districts of 19 states in the country. The programme has already touched one crore Indians – more than half of them being women – enabling them with basic financial literacy skills.

A book titled ‘Dreams and Journeys’ put together by Vodafone Idea Foundation and CSC, covers inspiring stories of beneficiaries whose lives have been transformed through learning financial concepts on investments, financial planning, and digital financial tools through storytelling content format, featuring games and quizzes from the ‘Jaadu Ginni Ka’ programme.

The book was released by P. Balaji, Director, Vodafone Idea Foundation along with Dr. Dinesh Kumar Tyagi, Managing Director, CSC e-Governance Services; Nuriya Ansari, Managing Partner, Learning Links Foundation; Dr. Anjlee Prakash, Chairperson, Learning Links Foundation; and Diksha Chopra, Senior Partner, Learning Links Foundation at an event in New Delhi today. The book launch event was attended by CSC Village Level Entrepreneurs (VLEs), Jaadu Ginni Ka beneficiaries and project team members who have been instrumental in making the programme a success in the country.

Talking at the event, P Balaji said, Our flagship ‘Jaadu Ginni Ka’ initiative seeks to advance diversity in society and aid the government’s effort to increase financial literacy. It offers a unique, technology-driven learning approach that equips learners with fundamental financial knowledge for use in daily life. Over one crore Indians, half of whom were women, have benefited from the initiative throughout 19 states. Today, I’m happy to announce the publication of the book “Dreams and Journeys,” a collection of true tales from young adults, which I hope will encourage many more people to develop their financial literacy abilities in order to improve their own futures and strengthen their country. Through our partnership with CSC Academy and other partners like Learning Links Foundation, we are dedicated to expanding our outreach to additional communities.”

Speaking at the occasion, Nuriya Ansari said, “In the journey of ‘Jaadu Ginni Ka’, women beneficiaries have been an integral part and we’ve seen the great impact in their lives with financial awareness. We are thankful to our partners Vodafone Idea Foundation and CSC Academy for all their support.”

What is Jaadu Ginni Ka programme?

Jaadu Ginni Ka programme comprises of useful real-world topics such as basic financial concepts, borrowings, investments, financial planning and digital financial tools that can significantly help underserved sections of the society. Developed in consultation with leading financial experts, Jaadu Ginni Ka content is published in 10 Indian languages and is being implemented in the 15 states of the country. The content of the programme is also available as a free app ‘SamVaad’ for Android users.

With the national launch of Gali-Gali, Gaon-Gaon, the programme will promote digital and financial literacy through mobile PMGDISHA vans in two districts (mutually agreed by Vodafone and CSC) of Bihar, Gujarat, Karnataka, Maharashtra, Odisha, Rajasthan and Uttar Pradesh respectively.

CSC e-Governance Services

CSC e-Governance Services, a special purpose vehicle, under the Ministry of Electronics & IT, Government of India, provides a centralised collaborative framework for delivery of services to citizens through common service centres (CSCs), besides ensuring systemic viability and sustainability of the scheme.

The goal of CSC is to create a reliable, all-encompassing network of tech-enabled citizen service centres to connect local residents with government agencies, commercial establishments, banks, insurance companies, and educational institutions. This network will have an impact on the primary, secondary, and tertiary sectors of the economy of the nation.

“A social enterprise, CSC is harnessing the skills of existing entrepreneurs in rural India. With having a network of 517,000 CSC-VLEs across India, on the financial literacy front, CSCs are also playing an important role as cyber security ambassadors in rural India. They train rural people on digital transactions and how to cope with digital financial frauds. One of the major objectives of CSCs is to facilitate the people in under-served and rural areas they need not to waste their time going to the bank branches, by providing banking services at their doorsteps,” Dr. Dinesh Kumar Tyagi, Managing Director, CSC e-Governance Services.

Read more: PepsiCo, WaterAid India promote access to clean water and sanitation facilities in WB villages

RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.

0 Shares
The Changing Face of Rural India