Uttarakhand can be a fountainhead for aromatic startups. The geography and climatic conditions in the state favour the cultivation of medicinal and aromatic plants and these can be developed into agritech enterprises. The aromatic startups would be especially relevant given the recent interest in medicinal plants due to the ongoing pandemic, Union Minister Dr Jitendra Singh said while interacting with civil society organisations Sunday.
Speaking on the occasion, Dr Singh said that this interaction with the NGOs was part of an outreach programme of the union government to have a dialogue with those involved in social services. He added that these interactions provide valuable feedback and suggestions for the government.
The minister appreciated the work being done by the organisations and said that they provided an opportunity to reach and influence people in the farthest corners of our nation. Speaking about the conducive climate of Uttarakhand for aromatic plants, the minister said that the Union government had started the ‘Aroma Mission’.
Dr Singh said that CSIR (Council of Scientific and Industrial Research) was providing comprehensive handholding from product development to marketing. He said that the youth have made the nation a hub of startups in recent years, but there is a need to expand our vision beyond the IT-enabled services sector and look at the agritech sector for unleashing our untapped potential.
The union minister also advocated that the NGOs working in the health sector should explore telemedicine. He added that in a hilly state like Uttarakhand such ‘Doctors-on-Wheels’ could provide not only diagnostic exams but expert consultations within an hour’s time.
RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.