As India steps into 75 years of Independence, Tribal Co-operative Marketing Development Federation of India (TRIFED) has launched 75 new tribal products and added them to its Tribes India catalogue. Sourced from all across the country, the products launched exquisite and attractive items such as metal figurines, handmade jewellery, decorations such as hangings; handcrafted apparel such as shirts, kurtas, masks and also organic products such as spices, processed juices and other herbal powders, Ministry of Tribal Affairs has said in a press statement on Tuesday.
In addition, TRIFED in alignment with the objectives of INDIA@75-The People’s Movement, has also identified 75 products of Tribal origin or source which would be registered for the Geographical Indication (GI) tag under the Geographical Indications of Goods (Registration and Protection) Act, 1999, India. The Tribal products for GI tagging have been identified from 20 states and out of 75 identified Tribal products, 37 such products belong to eight states of North East. From Tribal heartland states, seven products from Jharkhand and six products from Madhya Pradesh have also been identified for GI Tagging, the ministry has said.
Moreover, TRIFED is planning to set up an Atmanirbhar Bharat corner in 100 Indian missions and embassies across the world. The corner will be an exclusive space to promote GI tagged tribal art and craft products besides natural and organic products. Catalogues and brochures that showcase the richness and variety of tribal products have also been shared with the missions and embassies. Among the missions and embassies contacted, 42 of them, from countries such as Jamaica, Ireland, Turkey, Kenya, Mongolia, Israel, Finland, France, and Canada, have reverted. TRIFED is in the process of dispatching the first consignment of tribal products for the corners.
In its mission to empower the downtrodden tribal people, by promoting the economic welfare of their communities across India (through the development of marketing and the sustained up-gradation of their skills), TRIFED has been procuring and marketing of tribal art and craft items through its network of retail outlets called Tribes India. From a single flagship store at 9, Mahadev Road, New Delhi in 1999, there are now 141 retail outlets across India.
In a small contribution to recognise the craftsmanship of the tribal artisans and provide a fillip to their livelihoods, TRIFED has been procuring and marketing tribal art and craft items through its network of Tribes India retail network – both offline and online.
It is hoped that with these additional efforts, these unique tribal products get an international and national market and the larger vision of “Vocal for Local, Buy Tribal” can be achieved which will be transformational in the areas of sustainable income generation and employment of tribal people in the country.
RuralMarketing.in is now on Telegram. Click here to join Rural Marketing on Telegram and stay updated with the latest news and updates on rural business and the economy.