1. Look at rural as primary markets and not as second-rung opportunities.
2. Avoid patronizing in your marketing approach and stop handing over second-rate products for rural markets as opposed to first-rung products for urban markets.
3. Stay honest and straight-forward.
4. Stop believing in the myths of marketing. Rural has changed dramatically, and new rural marketing is complex and exciting.
5. Stop sending your under-performing managers as managers of the rural marketing effort.