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TKM ties up with Karnataka Bank to introduce attractive finance options for tier III cities’ customers

To meet the growing demand and improve the sales experience of its customers, Toyota Kirloskar Motor is looking to further expand the reach of Toyota products across the country with a sharp focus on rural markets
TKM ties up with Karnataka Bank to introduce attractive finance options for tier III cities’ customers
TKM ties-up with Karnataka Bank to introduce attractive finance options for tier III cities’ customers

In pursuance of its customer-first approach, Toyota Kirloskar Motor (TKM) Monday announced the signing of a memorandum of understanding with Karnataka Bank to enable easy finance options for customers across tier-II and tier-III cities and towns in India.

Following the tie-up, Karnataka Bank will be one of the preferred financiers for the entire range of vehicles sold by TKM. The finance options at competitive interest rates will be available to customers, including those covered under priority sector schemes, for purchasing Toyota vehicles for both private and commercial use.

Speaking on the partnership, Managing Director & CEO, Karnataka Bank, Mahabaleshwara MS, said, “This is a collaborative effort of two great brands to provide the best in class service to our customers. This partnership will offer a quick and seamless experience of our digital car loan product to the customers, who are desiring to own world-class products from TKM. Karnataka Bank offers car loans through our extensive branch network with an indigenously developed end to end digital platform for existing as well as new customers, enabled with simplified and faster processing capabilities. The partnership offers constant commitment towards providing best in class services to our customers as well as the potential buyers of Toyota Kirloskar Motor Vehicles.”

Highlighting the tie-up, R Venkatakrishnan, Vice President – Strategic Business Unit, Toyota Kirloskar Motor said, “TKM always strives to enhance and aid customer convenience by introducing timely and relevant schemes for easy finance options. This tie-up is one such endeavour, enabled to establish new-age banking and finance solutions for a hassle-free and seamless buying experience for our customers. Following our successful foray into the B-segment with products such as Glanza and Urban Cruiser, we are witnessing strong demand from smaller cities and towns in addition to the metros.”

“To meet the growing demand and improve the sales experience of our customers in both metros as well as smaller markets, we are looking to further expand the reach of Toyota products across the country with a sharp focus on rural markets. With this collaboration, we have focused on designing innovative schemes to suit the customer needs while also providing ease of finance. Along with our partner, Karnataka Bank, we hope to build on our respective strengths to create the best solutions for our customers,” Venkatakrishnan added.

“Over the years TKM has continued to stay true to its customer-first policy, by consistently coming up with resourceful finance schemes and packages. The partnership with Karnataka Bank will further add to this list of plans that are available to Toyota customers,” the TKM official further added.

Karnataka Bank is India’s one of the time tested private sector banks. It is an ‘A’ Class Scheduled Commercial Bank based in Mangaluru in Karnataka, India. Karnataka Bank has a wide network of branches, ATMs, cash recyclers and e-lobbies/mini e-lobbies across India.

Read more: Tata Motors partners with CSCs to strengthen rural outreach

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