This start up provides livelihood to 10,000 rural artisans

Established in 2017 in Kolkata, this young start-up is focussing on uplifting rural artisans by connecting artisan families across India

This start up provides livelihood to 10,000 rural artisans

Rare Planet- a young start-up focused on uplifting rural karigars (artisans) has included over 5,000 artisans to its network from over 5 states and 10 cities. The brand procures Indian handmade products from these artisans and retails it further through online and offline platforms, thus providing the value for the products to their karigars. Due to the pandemic when a lot of such artisans were struggling for income, Rare Planet provided them with an opportunity to sustain by helping them keep their business ongoing. After connecting with Rare Planet, artisans have experienced over 120 per cent increase in their regular incomes.

Rare Planet targets at providing livelihood to over 25,000 artisans by 2022 fiscal with more states to cover in India. It further plans at tying up with artisans across cities including – Kutch, Jodhpur, Madhubani, Nadia, Saharanpur, Cuttak and Puri for their authentic creations. This will further enable the brand to expand its array of offerings. The brand also plans to widen its reach to customers by tying up with more offline retail outlets across airports in India.

“During the ongoing pandemic, these artisans are amongst the most stuck people in the country. It is known that the most of these artisans survive on seasonal sales. Some would make their maximum earning by selling goddess idols during festive season and sustain on that income for the rest of the year. However, this year the demand has gone low and so has their earnings. During these difficult times, Rare Planet’s support is most relevant than ever. We will work towards creating more opportunities for them by foraying in newer markets and expanding our portfolio,” said Ranodeep Saha, Co-founder and CEO, Rare Planet.

Since the Coronavirus outbreak, Rare Planet has been following all the safety measures for well-being of its artisans. The brand provided all the craftspeople with masks and also issued SOP while they work on their artistic products. The start-up has planned to widen its footprint and gradually create a difference across the lives of seven million artisans in the country. Rare Planet recently announced utilising its Rs 3.5 crore raised in pre series-A in expanding its reach and offerings.

Rare Planet established in 2017 in Kolkata is a young start-up focused on uplifting rural artisans by connecting more than 2000 artisan families in across India. It does a bit for the society by bringing rural-based handicrafts to the limelight and securing the right value for the art. The brand offers a wide range of modern and modified handicrafts in association with partner stores across all Indian airports and other online platforms. Its offering includes products made from terracotta, ceramics, handmade paper notebooks, copper, jewellery and many more. Currently, the brand boasts a presence at over 100 locations pan India. In a short span of time, the brand has retailed over one lakh number of units of products.

The Changing Face of Rural India