Case Studies

The real life ‘Sui Dhaaga’ from the streets of Varanasi

Asif started weaving business with merely Rs 70,000 six years ago, now grown to an annual turnover of Rs 50 lakh with his creative idea, hard work and dedication

The real life ‘Sui Dhaaga’ from the streets of Varanasi

The time, energy and dedication you give to an organisation for your entire life even if you are into a public sector job, the same thing can make you Ambani if you dedicate into your own enterprise. This is the mother of all businesses. No business is smaller than other. You just need to put right strategy with full of dedication. This is what 26 year old Syed Asif Hasan from Varanansi says. His story is, today, nothing less than Varun Dhawan and Anushka Sharma starrer Bollywood movie, Sui Dhaaga: Made in India.
 
Master of Commerce from Allahabad University, Asif started weaving business with merely Rs 70,000 six years ago, now grown to an annual turnover of Rs 50 lakh with his creative idea, hard work and dedication. Interested in academics, over the period he qualified National Eligibility Test (NET), a basic criterion for teaching in a college or in a university. Besides, at the same time, he qualified SSC CPO examination and was offered sub inspector’s role in the Indo Tibetan Border Police (ITBP). However, he preferred his enterprise and today employing around 50 people at his unit.
 
In 2012, her mother said him “tauleed”, means make something.  After a brainstorming over few months, he reached to her mom with his idea of weaving cotton cloths for men. Her mom asked him to count the pair of cloths of his own along with his father’s. The count was between 15-18 pairs each he and his father Syed Zafar Hasan had. Then, her mother asked him to count her cloths. It was around 45 pairs. The business idea was open. Who buys more? And thus, he switched to the idea of weaving cloths for men to women.
 
He started a small weaving unit in Varanasi with buying cotton threads and raw materials from Surat. The initial challenges discouraged him to discontinue the unit. However, with the moral support from his grandfather who runs two kilns of bricks, he continued… Today, he is weaving cotton, silk and woollen fabrics. His unit has, today, developed an expertise in weaving, dying, designing and stitching to other related works.   

He brought a unique combination of Banarasi Zari and Jaipuri Bandera on shawls which attracted the eye-balls of buyers. From his woven clothes, he makes kurtis, dupattas, shawls, gowns among various other apparels for women.  
 
His unit has grown to that level of exporting apparels to the markets in United Arab Emirates and Iran as well as supplying to the wholesalers in the local markets.  Today, Asif participates in the fairs and exhibitions across the country for buyers’ accusation while his father is looking after his manufacturing unit after his retirement from a public sector job.  Representing Varanasi district at One District One Product (ODOP) pavilion in Prayagraj Kumbh Mela, within a month, he has generated a dozen of leads of big buyers from Assam, Haryana, Maharashtra, Tamil Nadu and many other states who have taken 5-6 pairs of cloths from him as samples. With them, he has done first round of talks for furthering the business.     

In an era when unemployment has become a big challenge for the country, these types of entrepreneurships, cottage industries, handicrafts and handlooms can show the youth way to make their own businesses. The government’s support to these small scale industries can fill a confidence among the youth which would result into a Better India tomorrow.