Sangam, the leading textile conglomerate, forays into the women’s branded apparel category with a launch of a new brand ‘Channel Nine’. The brand offers a range of garments for women including intimate wear, active wear, yoga wear, shape wear, casual wear, outwear, products for fitness, shaping and technical products.
SN Modani, Managing Director, Sangam, said, “Sangam Group is proud to present ‘Make in India’ Gen-Next seamless technology through the launch of our first and new brand for women – Channel Nine. For this retail foray, Sangam India is venturing into the seamless garment segment. We are in the process of achieving manufacturing volumes of 3.6 million units p.a. Through Channel Nine, we intend to make aggressive inroads into the domestic lingerie retail market estimated to be approximately Rs 15,000 crore now and growing at a CAGR of 20-25 percent. And we shall leverage ‘Make in India’ initiative to target sales from international markets through exports.”
VK Sodani, Executive Director, Sangam, said, “Our first retail brand Channel Nine will transform the dressing style of Indian women. Channel Nine represents the warp and woof to seamless garments journey for Sangam Group. Seamless garment technology eliminates the process of fabric laying, cutting and sewing. By eliminating the cutting and sewing process, it provides an opportunity to save time and provide garments that are preferable for durability and functionality. Sangam has installed 36 circular knitting machines imported from Italy, the world leader in seamless knitting technology, and has an installed capacity to manufacture 10,000 pieces of seamless garment a day. Seamless knitted garments are used worldwide in the wellness industry, for yoga and sportswear.”
Pranal Modani, Chief-Business Development, Sangam Group, said, “Channel Nine aspires to establish a new outlook towards intimate wear, active wear and casual wear so that it blends seamlessly with women’s lifestyle today while meeting their aspirations in terms of range, colour and style. Channel Nine garments are designed to provide the woman of today, ultimate freedom of movement, comfort, fit and an enhanced fashion quotient, as she rushes about her daily business.”
Sangam Group has an extensive domestic presence and also has been exporting to more than 50 countries for over 15 years.