Interventions

Tech companies betting big on rural markets

24th convergence India 2016 expo acts as an important platform for digital India
Tech companies betting big on rural markets

India has emerged as one of the most promising markets for IT and telecommunications companies. Initiatives such as Digital India, Make-in-India and Made-in-India are propelling the ICT growth with major tech companies like Facebook, Microsoft and Google betting high on the Indian rural market.

The 24th Convergence India 2016 expo, with its theme “Digital India”, will play a key role in facilitating Prime Minister Narendra Modi’s vision for “Digital India”. With support from the Department of Electronics & Information Technology, Ministry of communications & information technology, and Ministry of Information & Broadcasting; the expo will be held at Pragati Maidan, during 20th – 22nd January, 2016.

The three day expo will bring together senior government officials, global leaders, professionals, and associations to network, establish trade contacts, and for knowledge sharing.

Exhibiting participants include Cisco one of the prominent organisations at the forefront of the ICT industry, Sanjay Kaul, Managing Director, Service Provider Business, Cisco India & SAARC, said, “Cisco is committed to accelerating India’s digital transformation. We believe the government’s Digital India vision will unleash huge opportunities, revolutionize the way we live, work, play, and learn, and create huge opportunities for the country and its citizens.

The network is at the heart of digital business transformation – the rapid and escalating value derived from the interconnectivity of people, processes, data and things. With the world becoming increasingly digital, Convergence India is an important event for Cisco to demonstrate how we are best suited to help service providers of all types in their digitisation journeys enabling them to drive growth, accelerate innovation and impel digital business transformation.”

Speaking on the growing presence of start-ups at the conference, Prem Behl – Chairman Exhibitions India Group said, “India is witnessing a digital transformation, and this is a golden period for tech companies, especially start-ups, to usher in the next wave of growth in the economy. There are a number of young entrepreneurs in the country, and there is a need to promote them. We are delighted that Convergence India serves as a great platform for emerging companies to be introduced to global technologies, and network with leading organisations and global speakers under one roof.” 

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