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Tata Motors partners with CSCs to strengthen rural outreach

The CSC Village Level Entrepreneur network would be instrumental in fortifying Tata Motors’ widest network of sales and service touch-points in the rural markets
Tata Motors partners with CSCs to strengthen rural outreach
Tata Motors partners with CSCs to strengthen rural outreach

Tata Motors, India’s leading commercial vehicle manufacturer, recently signed a memorandum of understanding (MoU) with CSC e-Governance Services India Limited, in a collaborative effort to bring Tata Motors commercial vehicles to rural customers, across India. Common Service Centres’ (CSC) nationwide network and digital services will further strengthen Tata Motors’ reach in rural geographies, including remote areas of the country. The partnership will add impetus to the development of rural India, and remarkably better the last-mile transportation with Tata Motors’ modern and efficient commercial vehicle range.

The partnership is curated on the back of Tata Motors’ philosophy of nation-building and providing a means of livelihood to India’s rural population. Through this initiative, Tata Motors and CSC aim to increase accessibility in rural markets and help realise the Government of India’s Aatmanirbhar Bharat vision.

Speaking on the development, Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors said, “It is indeed a momentous day for us as we join hands with CSC to make our vehicles more accessible to our fellow citizens in rural geographies. With the onset of the digital age, this partnership with CSC would play a large role in enabling those living in villages with the power of choice, in opting for a business proposition through our range of commercial vehicles.”

“The CSC Village Level Entrepreneur (VLE) network would be instrumental in taking the proposition to the villages in India. It will further fortify Tata Motors’ widest network of sales and service touch-points and contribute to the rural economy’s overall development. With their efficient drivetrains and rugged build quality, Tata Motors’ widest range of commercial vehicles are engineered to provide safe and comfortable transportation in the tough terrain of the Indian countryside. We are confident that this initiative will help in ‘Connecting Aspirations’ of those living in Indian villages,” Kaul added.

Highlighting the partnership, Dr Dinesh Tyagi, Managing Director, CSC SPV said, “Mobility is a significant factor in rural areas, especially when it comes to commercial activities. There is an untapped demand for light commercial vehicles by small scale industries, farmers and small businesses. This partnership with Tata Motors will help us reach out to this segment. With an uptake in the economic activity in rural areas and the growth impetus provided by Government’s Aatmanirbhar Bharat campaign, commercial vehicles will continue to be in demand for transportation of material and goods. CSC is also working in the area of FPOs (farmer producer organisations) and this partnership will help us serve them in providing commercial vehicles.”

Read more: Renault joins hands with CSC Grameen eStore to expand into rural markets

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