Tata has got a huge network of supply chain and channel partners across the country. Companies like Tata Capital and Titan that are making inroads into rural markets. All Tata companies have their own strategy, directed by their respective boards and implemented by their respective management teams. The group already has companies like Rallis, Tata Chemicals, Tata Steel, Tata Motors and Tata Teleservices that have strong presence in rural markets.
The group is now working on leveraging these individual strengths, using the available data and best practices in its ecosystem, for better use. The move aims at further bolstering with collaborated efforts in marketing to get the best results.
When Ratan Tata had become chairman, he had faced the problem of group companies not talking to each other. After he eased out powerful chieftains, a group identity was forged. But collaboration still did not happen. Cyrus Mistry, present chairman, is taking this legacy forward by pushing the culture of collaboration in the group.
Cyrus Mistry’s investment plan, named vision 2025, focuses on four clusters — consumer & retail, defence & aerospace, financial service and retail & infrastructure.