Indian tractor major and the world’s third-largest tractor manufacturer, TAFE – Tractors and Farm Equipment Limited, launched a mega nationwide tractor service campaign ‘Massey Service Utsav’ to ensure a hassle-free cultivation season for the farmers. The main objective of the Massey Service Utsav is to benefit farmers by reducing the cost of maintenance and providing them with best-in-class service offered at 1500+ authorised workshops under the guidance of 3000+ highly skilled and well-trained mechanics across the country. Maintenance services ensure 25 to 44 points check-up of each tractor to deliver high performance during the season. With the festive season kicking in, through MSU, TAFE intends to reach out to 10 lakh plus customers across India and celebrate this period of joy and happiness together.
With Massey Service Utsav, TAFE aims to connect with customers to prepare their tractors for the season, offer special service to customers who’ve not been able to visit the authorised workshops in the last 12 months and attend to customers who need major overhaul and repairs.
October – November is the peak for farmers across India with the harvest of Kharif crops and sowing of Rabi crops. This creates a very high demand for tractors among farmers. With initiatives like Massey Service Utsav, TAFE aims to reach the farmers prepare for the key harvest and sowing season for a bountiful harvest and prosperous festive season ahead.
Customers can contact the nearest authorised dealer through telecalls, SMS, social media platforms like Facebook and through WhatsApp. Massey offers doorstep service through bikes and vans. Gramin Seva Shivirs (rural service camps) are being conducted to reach out to customers at remote locations. Additionally, customers can book their services through the Massey Ferguson call centre and Massey Care App. Exchange of old tractors and bookings for new Massey Ferguson tractors are also included in the Massey Service Utsav.
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