Agriculture

Sweet Revolution: Amul launches Honey

Gujarat Co-operative Milk Marketing Federation (GCMMF), India’s leading dairy brand which markets milk and milk products under brand of Amul, has introduced ‘Amul Honey’ in the market
Sweet Revolution: Amul launches Honey
Sweet Revolution: Amul launches Honey

Gujarat Co-operative Milk Marketing Federation (GCMMF), India’s leading dairy brand which markets milk and milk products under the brand of Amul, has introduced ‘Amul Honey’ in the market.

During the virtual launch event, Narendra Singh Tomar, Union Minister for Agriculture and Farmers’ Welfare hailed the efforts of Amul to take forward the dreams of Sweet Revolution. It will help small and marginal farmers to improve their income substantially.

Appreciating efforts made by Gujarat Cooperative Milk Marketing Federation (GCMMF), Tomar said that Amul had not only set up a milestone in the direction of the White Revolution but it also expanded in the milk processing sector and established itself as a global brand. Besides this, Amul also provides employment opportunities to marginal farmers and significantly contributes to the overall progress of the country in dairy sector. The minister also assured GCMMF that the agriculture ministry would look into the proposal for establishing a testing lab in Gujarat.

Union Minister for Animal Husbandry, Fisheries and Dairying Parshottam Rupala congratulated GCMMF on launching its honey product. He also expressed happiness that Amul Honey was being launched after testing it as per the global standard. He said that promoting beekeeping and selling honey through cooperatives would give a boost to the rural economy. He also encouraged farmers and beekeepers that along with honey, they could also produce additional by-products of beekeeping such as beeswax, pollen, royal jelly, as these products have high demand and better prices in Indian and international markets.

Sanjay Agarwal, Secretary (A&FW) said that after implementation of National Beekeeping & Honey Mission (NBHM), the whole scenario of beekeeping in the country had changed and thrust was being given on assuring the quality of honey, aggregation of beekeepers, providing infrastructural facilities including honey testing labs, Madhukranti portal to stop adulteration in honey production.

Shankarbhai Chaudhary, Chairman, Banaskantha Milk Union mentioned that the framers of Banas Dairy Cooperative urged the Government of India to make available honey testing labs of international standard in the district of Banaskantha, Gujarat.

Dr. RS Sodhi, Managing Director, GCMMF mentioned that the call for Sweet Revolution is being achieved by Amul by using the existing large milk network for honey procurement, packaging and marketing. Amul has launched mono flora (single flower source) honey in four variants viz.; Mustard, Saunf, Til and Ajwain which is Nuclear Magnetic Resonance (NMR) tested. Madhu Kranti will be achieved through the active support of the Government of India and National Bee Board with an aim to increase the income of farmers.

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