In a bid to provide safe and hygienic food for all, CII along with its national partners Cargill, VOICE and NASVI have jointly launched a National Campaign, Surakshit Khadya Abhiyan. The idea is to engage all stakeholders to catalyse sensitisation and capacity building on food safety among consumers, street food vendors and the industry to deliver safe food of global standards and boost domestic trade and export.
The objectives of Surakshit Khadya Abhiyan will be to enhance Consumer Awareness on Food Safety aspects like Labels, Storage conditions and related hygienic practices. Widespread awareness would be strengthened among Street Food Vendors, Schools and Colleges. Food Service Providers including Railways, Food Storage Locations, Midday Meal schemes, Street Food Vendors, Mass Caterings would be sensitised on how to produce and serve Safe Food. Countrywide, Best Practices Sharing Summits, Workshops, Training Programmes, Short Term Professional Courses with Partners of international repute and Food Safety Award Programmes for the industry and street food vendors would be organised to enhance Capacity Building on Food Safety Benchmarks.
In phase one, the target is to adopt 100 food streets across the country, build awareness on food safety among 10,000 consumers and build capacity on Good Hygiene and Manufacturing Practices by training employees of 300 SMEs towards food safety.
Cargill India, the national industry partner for Surakshit Khadya Abhiyan is committed to share international science based food safety practices in manufacturing, regulatory affairs, hygiene protocols, Global Food Safety Initiative (GFSI) with other industries and encourage them to adopt these, thereby, helping improve the food safety ecosystem in the country
The role of VOICE (Voluntary Organization in Interest of Consumer Education) would include imparting consumer awareness, education and empowerment besides setting standards and policies with government bodies. It would also help engaging consumers in various food safety advocacy, platforms including walkathons and disseminate food safety information
NASVI (National Association of Street Vendors of India) will promote safe food at the national level, sensitise street food vendors on hygienic practices in clusters and market meetings, sensitise peer leaders in markets and engage children of street food vendors to become volunteers of safe food.