SuperStartUps India, a platform to recognise the innovation and efforts of the start-ups in the country, today announced its first ever winners. A venture of Superbrands, the coveted multinational brand endorser, recognised 32 start-ups from across sectors for their innovative business models.
The winners include Melora, Monexo, Transcell, Prop Tiger, Canvs, Cloudacar, Clayplay, iMithila, Vaayu India, Medisponsor, Innov8, ExtraCarbon, Zivame, Licious, Rentickle, Milkbasket, Khanagadi, Drivify, IndusOS, Rxpress, Housejoy, Sheroes, Schoolwear, Squareyards, Orahi, Byjus, World Art Community, Faircent, Dogsee Chew, Parentune, Bluestone and Shopclues.
One of the winner start-ups, iMithila, develops and manufactures Mithila paintings on various types of household products, bags and cloths and sell them through its e-commerce platform. For this, it has association with around 100 artisans in the Mithila region of Bihar. Similarly, a biotechnology firm, Transcell is using stem cell research to cure genetic diseases. Another, star-up, Gurgaon based, Milkbasket, procures milk from milk aggregators and supplies it to the 108 high income group societies in the city. Besides of milk, it also has other food products such as bread, eggs, butter, juice and various other products in its basket.
The era of smartphones is opening avenues for seeding new start-ups. IndusOS, has developed an Android based operating system which helps users use the phone in 13 vernacular languages. Its regional connect has helped it to reach 6 million consumers across the country, predominantly in the rural areas. Healthcare sector is also witnessing an encouraging number of start-ups, Rxpress, one of them, serves as an end-to-end affordable treatment for serious and life threatening ailments.
With the growing trend of creating entrepreneurship through start-ups instead of taking the traditional route has swept India away in recent times. Government incentives and an influx of capital from abroad have made it increasingly attractive to take that big leap of faith. Taking accord of this tectonic shift in Indian business culture, SuperStartUps was designed to heap acclaim on all the start-ups spending night and day trying to make the next ubiquitous and innovative offerings.
Shivjeet Kullar, Head of SuperStartUps awards said on the occasion, “India is fast rising as a start-up destination in the world. With the rapid expansion of the start-up culture in the country, it becomes imperative to identify and acknowledge the brands who not just have taken the offbeat route; but are continuing to chase their destination differently.”
“The winners have been chosen by the Netizens of India and we hope and wish that the tag of being a SuperBrand winner will help them grow further”, he added.
The winning SuperStartUps were not decided by any panel of judges but by the Citizens or rather Netizens of India. Across 15 metros and smaller cities from all parts of India constituted a confidential panel of thousands of ‘voters’ that chose the online brands they prefer.
Chosen out of a vast pool of 2,000 applications; the winning start-ups will be free to avail all associated facilities like profiling of the firm in the annual SuperStartUps book and to be able to use the ‘Superbrand’ status for a year in all its communications. A badge of honour for the crème de la crème of the start up world, the award has rolled out first in India – currently the ‘start-up capital of the world.’
The monitoring council of the project included adman Prahlad Kakkar, Valerie Pinto, chief executive officer (CEO) of Weber Shandwick; Sanjeev Bikhchandani, founder of Info Edge, and Deep Kalra, founder and CEO of MakeMyTrip.