Superplum, a Noida-based startup, has launched traceable and safe-to-eat grapes in plastic-free packaging, providing consumers with grapes that are tested for pesticides. Farm practices and growing methods are analysed before harvesting, and grapes are then tested by NABL-accredited labs to ensure food safety, Superplum said today.
Superplum is promoting transparency with customers by allowing them to view these pesticide test reports by scanning the QR code on their packaging. This gives customers information about where their grapes were grown, and which farmer produced them, and even offers them the opportunity to reward the farmer with a bonus payment, the startup claims.
In an effort to improve sustainability, Superplum has now announced eco-friendly packaging with zero plastic for their farm-fresh grapes. With Indians consuming grapes in millions of plastic packs, this small change can help reduce their ecological footprint. Consumers will not only eat healthier, but they can also help contribute positively to the environment.
Superplum’s fresh grapes in their all-new eco-friendly packaging are now available online and in Delhi-NCR and Bengaluru stores.
Superplum has been addressing Indian agriculture’s endemic issues since 2020 by building the country’s most sophisticated supply chain for fresh produce. The company works with farmers across the country to ensure product quality right from the source. With a fully digitised system, each product is traceable from the farm to the consumer via a QR code seamlessly integrated into their vibrant packaging, the Superplum claims.
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