Superplum, a Noida-based agritech startup, recently introduced a feature that allows consumers to scan a QR code and pay a bonus to the farmer who grew the food they are consuming. Consumers can now view pesticide test results for Superplum fruits as well as the farm where their fruits were grown.
“All of this is made possible by the company’s fully digitised and traceable supply chain, which tracks every package delivered to the consumers. The end-to-end digitised platform of Superplum enables granular quality control and analysis of all products. The company operates in 20 states with farmers and delivers over 20 different types of fruits from farms to retail stores” the startup said.
Highlighting the services, Shobhit Gupta, CEO, Superplum said, “Our system was designed from the start to benefit both consumers by providing higher-quality fruits and farmers by increasing their share of consumer spending. Through investments in cutting-edge technology and an innovative cold chain, we also work with farmers to help them grow high-quality, safe fruits while reducing waste.”
With a promise to deliver safe-to-eat fruits, Superplum employs science and technology to increase the shelf-life of the range of fruits through a proprietary multi-faceted approach. The company has been able to improve the shelf-life of fruits and make them available across the country. This has been possible due to their unique IoT (Internet of Things)-drive Fresherator, a cold chain transport system that carries the fruit in an environment that can be remotely monitored and controlled. Their fruits are delivered to over 500 stores in Delhi-NCR and Bengaluru, including Spar, Lulu Hypermarket, and Star Bazaar, among other local retail shops. With a fully digitised system, each product is traceable from the farm to the consumer via a QR code seamlessly integrated into their vibrant packaging.
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