Case Studies

Strawberry Farming Shines in Udaipur Region

Jagdish Prajapat, a farmer from Udaipur region has made strawberry affordable and now from a small village Bangreda Mamadev these strawberries have reached major cities like Delhi and Ahmedabad

Strawberry Farming Shines in Udaipur Region

Until now mouthwatering strawberries have only remained within the reach of the upper classes. For the last 6 years concerted efforts are being made by a progressive farmer, Jagdish Prajapat, to bring strawberries to the middle class in the Chittorgarh district.
In the Nimbahera Tahsel Gram Panchayat Bangreda Mamadev, Prajapat son of Mangilal Prajapat decided to do something new. Initially, he planted strawberry plants in 10 acres of agricultural land. The local climate and land-water conditions proved favourable in ripening of the fruit crop. Carrying his learnings forward he is currently farming in 6-7 acres of agricultural land. From a small village like Bangreda Mamadev these strawberries have reached major cities like Delhi and Ahmedabad.
In the beginning, he brought his plants from Mahabaleshwar in Maharashtra. Twice he also bought plants from Himachal Pradesh. However, this year his own farming tactics proved fruitful and he managed to create crops from the strawberry plants present in his field. He spends a sum amount of Rs. 3 lakhs per acre of land. This cost includes compost, fertilizer and manual labour. At a time 50 Quintals of produce can be obtained from per acre of land in Jagdish’s field. He then neatly organizes these strawberries in 2 kilograms packs (approximately costing Rs. 200 per box) to protect the fragile fruits before transporting them in buses to various cities.
For successful strawberry farming, Prajapat applies all techniques suggested by the Agricultural Department. These techniques include drip irrigation, plastic mulching sheet bed for moisture protection and fertigation as per nutrients recommendation to maintain the premium quality and shape of the plants.
Like most plants and flowers, strawberries also have numerous varieties, Winter variety did very well in Prajapat’s farm. This plant was cultivated in the first week of September with 12,000 plants in his field. The crops are ready for harvesting by March-April. Varieties like Raniya, Pamaroj, Camilla, Nebila, Sweet Charlie, Chandler, Aofa, among others were also tried out by him but the local climate and natural resources benefitted the Winter variety more.
Prajapat says, “Favourable air, water and soil conditions for cultivation of strawberries exist in many places in Rajasthan. Insects and plant sickness are a challenge but all crops possess a certain degree of risk.” He also hopes to get himself involved in strawberry processing but will only proceed in this direction after receiving ample guidance.
Prajapat will be participating in the upcoming 3-day Global Rajasthan Agritech Meet (GRAM) in Udaipur from 7-9 November. He will be showcasing his products in the GRAM Exhibition to be organized at the Maharana Pratap University of Agriculture & Technology. The ‘GRAM’ Udaipur will be jointly organised by the Government of Rajasthan and FICCI. 

The Udaipur Division is the largest producer of Maize, Soybean, Paddy, Pigeon Pea in agricultural crops. It is also one of the largest contributors of major fruit crops like Mango and Custard Apple. Isabgol is also emerging as a major medicinal crop here. Interestingly the cropping intensity of the Division is 154% as compared to State’s 138%. The Division is also bestowed with a strong agricultural output and rich produce. It is also well-positioned for investment in agro-processing and has an effective highway, train and air connectivity.

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BK Jha is the Special Correspondent of Rural & Marketing. Prior to this he has been associated with The Hindustan Times, Political and Business Daily along with many other media organisations.
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