India’s leading dairy-tech start-up, Stellapps has today announced a five-year partnership with Trouw Nutrition, the animal nutrition division of Nutreco. Stellapps currently impacts 2.8 million farmers in 36,000 villages in India with its technology, and with this partnership, the Trouw Nutrition products will impact its entire customer base.
Stellapps is a farm to consumer dairy digitisation service provider, improving productivity, quality and ensuring end-to-end traceability across the dairy supply chain. Over 2.8 million smallholder farmers using Stellapps’ technology will now gain access to Trouw Nutrition’s high-quality feed products, including premixes and feed additives to support animal health, productivity, and milk yield. The partnership commits both parties to close cooperation, sharing one purpose to find innovative ways of Feeding the Future, Nutreco’s purpose.
In addition to high-quality feed products, Stellapps’ will benefit from Trouw Nutrition’s 90 years of experience; innovative tools and farm management expertise. The partnership follows a successful 10-month pilot with 5,500 farmers across Uttar Pradesh and Kolar, Karnataka which saw the use of Trouw Nutrition products, alongside mentoring and training, and resulted in an improvement on farm outputs such as milk yield and profitability.
Elaborating the partnership, Ranjith Mukundan, Co-founder & CEO, Stellapps said, “This partnership will allow us to provide international quality cattle nutrition solutions to smallholder farmers in a retail fashion. We are confident that Trouw Nutrition products with its proven record will improve animal productivity, animal health and milk quality and as a result help boost smallholder farmers’ income significantly.”
Highlighting the collaboration, Saskia Korink, CEO, Trouw Nutrition said, “The new Stellapps end-to-end digitised model is a game-changer for Indian dairy farmers, and it is a shining example of innovation within our sector, helping us move towards feeding the future sustainably. By partnering with Stellapps we can expand our reach in India and offer our premix and toxin binder solutions to help increase milk quality and yield for dairy farmers. Trouw Nutrition will play an important role in supporting Stellapps’ customers by providing its nutritional health solutions.”
“I have been feeding Trouw Min to my cows since February 2021”, Sanjay Yadav, a farmer from Chandauli, Uttar Pradesh said. He has noticed an immense improvement in the quality of the milk and the health of his cows since he started using the Trouw Nutrition product. “Milk fat and SNF has improved, my cows are healthy and their coats have a good sheen. The fertility of my cows has significantly improved leading to better farm economics.” Sanjay shared his experience.
With this partnership, both parties will work together building a strong advisory system to ensure small-holding dairy farmers in India increase productivity and profitability, which in return would scale farmers’ income. This is an important factor at a time when the Indian government is pursuing the target of doubling farmers’ incomes by 2022 – this announcement will accelerate this goal. India is the world’s largest dairy market; approximately 570 million litres of milk is produced daily, and recent research indicates that the country’s dairy market is set to grow at a CAGR of 6 per cent between 2021 and 2026.
Stellapps is a farm to consumer dairy digitisation service provider, improving productivity, quality and ensuring end-to-end traceability across the dairy supply chain. It leverages advanced analytics and artificial intelligence through its full-stack IoT (internet of things) platform to enable dairy ecosystem partnerships with financial and insurance institutions, veterinary services and cattle nutrition providers to drive significant value for smallholder farmers and all stakeholders in the dairy value chain. Through its customer base which includes all major private and cooperative dairies, Stellapps currently digitises over 13 million litres of milk value chain worth USD 3.4 million each day and directly impacts 2.8 million dairy farmers in over 35,000 Indian villages across 15 states.
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