Snapdeal, a leading online marketplace, today announced that it has acquired MartMobi, a Hyderabad based mobile e-commerce platform. With this, Snapdeal augments its mobile commerce capabilities by bringing on board the MartMobi team that has created mobile specific platform and solutions for small and medium sized businesses in India and globally.
With core strengths in mobile technologies, MartMobi has created instant mobile and tablet presence through mobile sites and native apps for e-commerce stores, small and medium sized businesses. They enable seamless connectivity with the customers’ existing back-end systems in addition to a real time analytics engine to improve conversions and user engagement. In 2014, MartMobi was also among the ten tech startups across the globe to be shortlisted for Techstars – one of the world’s most recognized accelerator program.
Now a part of the Snapdeal family, the team would focus on creating interfaces that enhance customer and seller experience on its mobile platforms. Snapdeal is building India’s most impactful digital commerce ecosystem and realizing that the next wave of e-commerce customers are coming from mobile, the company is making substantial investments to strengthen this arm of business. The company already gets over 75% of its sales via mobile based transactions. Snapdeal acquired FreeCharge, a leading mobile transactions platform earlier this year becoming Inda’s largest m-commerce company.
“At Snapdeal, we are always on the lookout for talented people who come with special skill sets that will further enhance our capabilities. Mobile has been a key focus area for us and we have built technology capabilities to create a great experience for our buyers and sellers on this platform,” said Rohit Bansal, co-founder, Snapdeal.
“The MartMobi team has built world class products for mobile commerce which will give a fillip to our existing mobile capabilities and we are confident that the team will further boost our mobile capabilities,” he added.
Satya Krishna Ganni, founder & former CEO, MartMobi said, “We are very excited to become a part of the Snapdeal family. With technology as the backbone, Snapdeal is solving the real challenges – of access faced by consumers and of reach faced by large and small retailers in India. Mobile is the way forward and all our efforts will be directed towards creating world class mobile technology at Snapdeal.”